Responsibilities

• Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver)
• Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendations
• Define audience segments and customer journeys, identifying opportunities for personalization and progression across the funnel
• Translate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teams
• Collaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practices
• Lead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture
• Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logic
• Collaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systems
• Interpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test-and-learn cycles
• Define measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders

Requirements

• 5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred)
• Hands-on experience with Salesforce Marketing Cloud and/or Marketo
• Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement
• Strong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog etc. (AI SEO tools experience preferred)
• Comfortable using tools like Google Analytics to derive actionable insights
• Familiarity with customer journey mapping tools or frameworks
• Understanding of core UX and UI principles
• Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing
• Strong presentation and collaboration skills; comfort leading client conversations
• Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow