Associate Director, Display, Video & App

Responsibilities

• Lead and develop the team: Manage, coach, and grow the Display & Video Team Lead(s), App Marketing Team Lead, and their wider teams, building a high-performing, scalable multi-channel organization.
• Own the global Display, Video & App strategy: Set and drive the strategic direction across all three channels, balancing performance (conversion, CPA/CAC) and awareness objectives across all HelloFresh Group brands and markets.
• Embed always-on incrementality measurement: Define and roll out an always-on incrementality framework (geo-testing, regression, multi-touch attribution) as the core lens for evaluating channel effectiveness and guiding budget allocation across Display, Video, and App, partnering closely with Marketing Analytics.
• Define and launch a unified creative framework: Build and roll out a creative testing and refresh framework across Display & Video, setting standards for iteration cadence and creative-performance feedback loops in partnership with Brand and Creative teams.
• Manage global budget allocation: Set and dynamically reallocate budget across markets, brands, and channels to hit volume growth and CPA/CAC targets, forecasting and reporting with rigor.
• Own peak and high-demand moments: Lead planning and execution for HelloFresh Group's key peak and high-demand trading moments, ensuring budget, creative, and targeting are primed to capture demand spikes efficiently across all channels.
• Drive channel efficiency and close infrastructure gaps: Identify and resolve technical and setup gaps that impede efficient scaling, working cross-functionally with Tech, Product, and Marketing stakeholders to test, iterate, and scale improvements across campaign performance and user experience.
• Build scalable infrastructure: Develop infrastructure to enhance team efficiency, including implementation of tools for budgeting automation, advanced measurement models (incremental regression analysis, MMM), and tracking data pipelines.
• Lead senior agency and platform relationships: Act as the strategic lead and escalation point for external agencies and platform partners (including Google, DSPs, and mobile platforms), setting the agenda on plans, investment, and innovation.
• Test and scale new formats: Identify, test, and scale new opportunities within Display, Video, and App ecosystems—including YouTube, new creative formats, and app monetization—to diversify acquisition and support video adoption goals.

Requirements

• 8+ years of professional experience in Performance Marketing / Paid Media, with deep, hands-on expertise in Demand Gen, Google Ads, Display/Video DSPs (e.g. DV360), and Paid User Acquisition.
• 5+ years of experience leading and developing people managers (leading leaders), ideally within a Display, Video, App, or paid media function.
• Proven experience building and embedding incrementality-based measurement frameworks (e.g. geo-testing, regression, multi-touch attribution) and partnering with Analytics on marketing mix modelling (MMM) and advanced measurement.
• Strong understanding of mobile tracking platforms (e.g., MMPs) and measurement infrastructure, including hands-on experience with integration, troubleshooting, and optimization.
• A track record of defining and scaling creative testing frameworks that improve both performance and brand consistency across markets.
• Experience planning and delivering campaigns through high-demand or peak trading moments, with the agility to reallocate budget and creative at pace.
• Strong commercial acumen—comfortable owning budget, forecasting, and reporting against volume growth and CPA/CAC targets.
• Ability to identify and close tech/setup gaps quickly, partnering with product, tech, and marketing stakeholders to launch or optimize new campaigns.
• Excellent stakeholder management and communication skills, including experience as the senior point of contact for agencies and platform partners such as Google. You will be the go-to person for multiple marketing and cross-functional teams.
• Understanding of digital marketing disciplines across digital display, paid social media, OTV, SEO, PPC, and e-commerce.

Benefits

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans
• 85% discount on your subscription to HelloFresh (as well as other product initiatives)
• Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company