Associate Director, Digital and Video Investment

Responsibilities

• Lead RFPs and tactical recommendations across linear television, streaming and connected TV, online video, and other digital and programmatic channels, aligning audiences, platforms, and content opportunities with client objectives.
• Oversee national video and direct digital negotiations, partner selection, and expenditures; coordinate negotiations across channels to maximize client value and budget efficiency.
• Maintain expertise in the media marketplace, buying platforms, direct buying processes, and dentsu products; build relationships with media partners and identify relevant innovation and testing opportunities.
• Oversee campaign setup, activation, pacing, optimization, and delivery across direct and programmatic buys, with close oversight of hands-on platform execution.
• Ensure consistent QA and adherence to campaign management best practices; monitor budgets and performance, identify risks, and implement timely course corrections.
• Review tactical plans, campaign deliverables, and reporting for accuracy and quality; translate results into clear insights, optimization rationale, and actionable recommendations.
• Build trusted client relationships, understand their business and goals, and manage expectations, priorities, and deliverable timelines.
• Lead day-to-day client discussions and presentations, clearly explaining recommendations and results while representing the client perspective in team feedback.
• Maintain effective communication with planning, creative, analytics, and other agency teams; keep leadership informed of campaign health, client issues, and growth opportunities.
• Manage daily team workflow, delegate responsibilities, and balance workloads and priorities to deliver high-quality work on time.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 6+ years of relevant media investment experience, with demonstrated expertise spanning video, digital, and programmatic buying.
• Proven experience managing investment or activation teams, including developing talent, delegating effectively, and fostering accountability.
• Strong knowledge of linear television, streaming and connected TV, online video, and broader digital channels, including direct and programmatic buying models.
• Proficiency with DSPs, ad servers, ad verification tools, planning and financial systems, audience and data platforms, and analytics and reporting dashboards.
• Strong negotiation, analytical, and quantitative skills, with the ability to connect media performance and investment decisions to client business objectives.
• Excellent written and verbal communication and presentation skills; able to adapt recommendations to different audiences and address client concerns professionally.
• Strong project management, attention to detail, and follow-through; able to prioritize multiple workstreams and solve problems proactively.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word; a collaborative approach to working across teams and disciplines.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.