Associate Director, Digital Strategy

Denver, CO (On-site)

$97K/yr – $118K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Lead strategy and client communications for 2–3 enterprise and mid-market B2B accounts with substantial monthly media spend, driving growth, retention, and roadmap development. Translate objectives into paid media strategies across multiple channels and align them with buying stages and personas. Collaborate with data teams to optimize for business outcomes and identify opportunities for channel expansion and alignment with GTM motions.

Job Description

Responsibilities

  • Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market B2B accounts with $500K+/month in media spend
  • Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact
  • Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals
  • Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments
  • Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality
  • Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back-end data sources such as Salesforce and HubSpot.
  • Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey
  • Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motions

Requirements

  • 5+ years of digital marketing experience with a strong focus on B2B performance strategy
  • Proven success leading paid media programs for enterprise or mid-market B2B clients
  • Deep understanding of full-funnel marketing and account-based strategies across digital channels
  • Experience translating CRM data and sales metrics into actionable media insights
  • Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)
  • Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders
  • Bachelor's degree or equivalent work experience

Preferred

  • Collaborative leader who enjoys fostering cross-functional team success
  • Strategic thinker with a performance mindset—you balance long-term growth strategy with day-to-day optimization
  • Known for driving clarity, creativity, and innovation in complex B2B environments

Benefits

  • Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
  • Generous PTO and 15 company-wide holidays
  • 401k with company contribution
  • Paid parental leave
  • Work-life balance with an emphasis on personal well-being
  • Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
  • A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
  • Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
  • This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.
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Monks

3.7 Glassdoor

Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. It delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI to help the world’s trailblazing companies outmaneuver and outpace their competition.

Founded in 1985
London, England, GB
6.9K employees (2,903 in marketing)
73% recommend to a friend

Traffic Signals

Monthly Visitors
199.2K
Monthly Google Ads Budget
$101.9K
Traffic Source Mix
Search
39.6%
Direct
42.3%
Referral
7.8%
Social
9.4%
Paid
0.7%

Headcount Trend

Current headcount: ~6.6K

Marketing Team

Marketing Team Size
1,551 (23% of company)
Median Career Experience
12 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
25

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