Responsibilities

• This is the internal owner of digital acquisition for Relentless programs. You'll build and run the entire funnel that turns ad impressions into sign-ups: paid media, organic and search presence, the application experience, and everything that makes it convert.
• We're looking for a digital marketer's digital marketer – someone fluent in the technical craft of online acquisition. We've run digital programs before, but we've leaned on vendors for the parts we couldn't do ourselves, and we've felt the difference between managing a vendor and deferring to one. We want to bring that expertise in-house. You'll be the sharpest person in the room on this, set the strategy, and hold our vendors accountable to performance.
• Own digital acquisition strategy and execution end-to-end for the Texas recruitment program — paid media, organic/SEO, and the full conversion funnel
• Build and optimize the recruitment funnel: landing pages, our online application form, tracking pixels, conversion/event tracking, and ongoing A/B testing to drive down cost per sign-up
• Plan, launch, and optimize paid campaigns across Meta, Google, and other platforms — managing targeting, creative, and budget pacing
• Build and own our organic digital presence and SEO so the program is discoverable, credible, and findable
• Manage digital ad and marketing vendors as a knowledgeable client: set the brief, interrogate their recommendations, and hold them to measurable results