Associate Director of Digital Marketing & Comm

Salt Lake City, UT (Hybrid)

$69K/yr – $96K/yrSenior LevelFull time

Posted 1 month ago

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Job Summary

Own multi-channel digital strategy and analytics for enrollment programs, turning goals into measurable campaigns and guiding cross-functional teams with data driven insights.

  • Own multi channel strategy across paid, social and web with a strong enrollment focus.
  • Lead KPI definition, reporting and analytics using GA and Agency Analytics to inform strategy and decisions.
  • Coordinate CMS, web content updates, and cross team collaboration with IT and program stakeholders to optimize conversion and user experience.

Job Description

Responsibilities

  • Lead digital marketing strategy across paid and organic channels
  • Translate program and enrollment goals into measurable digital campaigns
  • Oversee campaign planning, execution, optimization, and performance tracking across search, social, display, and web
  • Define and monitor KPIs and ensure consistent reporting across campaigns
  • Use performance data to improve results and inform future strategy
  • Evaluate and implement new tools, platforms, and approaches
  • Oversee digital analytics and reporting using tools such as Google Analytics and Agency Analytics
  • Ensure reporting is accurate, consistent, and usable across teams
  • Provide clear insights to leadership and program stakeholders
  • Conduct ad hoc analysis to answer business questions

Requirements

  • Experience leading digital marketing strategy and execution across multiple channels
  • Strong understanding of paid media, social media, and web strategy
  • Experience with analytics platforms such as Google Analytics and Agency Analytics
  • Familiarity with CMS platforms, including Modern Campus, and working knowledge of HTML and CSS
  • Experience managing external agencies and vendor relationships
  • Experience managing teams and cross-functional work
  • Strong analytical and decision-making skills
  • Clear communication style with both technical and non-technical stakeholders
  • EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
  • Associate Director, Marketing Communications Management: Requires a bachelor's (or equivalency) + 10 years or a master's (or equivalency) + 8 years of directly related work experience.

Benefits

  • Learn more about the great benefits of working for University of Utah: benefits.utah.edu
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University of Utah

The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah. Founded in 1850, it serves over 31,000 students from across the U.S. and the world. With over 72 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Known for its proximity to seven world-class ski resorts within 40 minutes of campus, the U encourages an active, holistic lifestyle, innovation and collaborative thinking to engage students, faculty and business leaders.The University of Utah became a member of the PAC-12 conference in July 2011.Technology and CommercializationThe University of Utah is tops in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM). See http://unews.utah.edu/news_releases/u-of-utah-no-1-for-startups for more information.Forbes magazine’s recent ranking of the “Best States for Business” pointed to “an educated labor force” as a big reason Utah came in at number one. The U supplies many of the employees for companies that keep expanding their operations in Utah, such as Goldman Sachs, Adobe, Omniture, Oracle, Ebay and many others. http://pac12info.utah.edu/commercialization-of-innovation/HealthcareUniversity of Utah Health Care recently ranked first in the nation in a prestigious national study. The University Health System Consortium’s 2010 Quality and Accountability Study compared 98 of the nation’s top academic medical centers and ranked them based on core quality measures, patient safety indicators, mortality rates, re-admission rates, and patient satisfaction scores. See more about University of Utah Health Care at http://healthcare.utah.edu/index.php

Salt Lake City, Utah, USA
12K employees (464 in marketing)

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$579.4K
Traffic Source Mix
Search
45.6%
Direct
47.4%
Referral
5.6%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~12K

Marketing Team

Marketing Team Size
332 (3% of company)
Median Career Experience
12 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
12

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