Associate Director, Digital Investment
New York City, NY (On-site)
Posted 5 days ago
Job Summary
Own and drive the client's media investment strategy across digital, social, print, OOH, custom content programs, and emerging channels, ensuring delivery against objectives and strong vendor partnerships.
- Lead cross-functional workstreams with strategy, analytics, and client teams
- Oversee optimization, reporting, and post-campaign analyses to inform future investments
Job Description
Responsibilities
- Drive the strategic agenda as it relates to investment across digital, social, print, OOH, custom content programs, and emerging media channels
- Leverage marketplace knowledge to deliver high-value media opportunities with compelling value proposition and competitive advantage
- Direct and elevate recommendations from media partners/publishers to ensure delivery against objectives.
- Establish brand guidelines and guide strategic buyers to implement best in class campaigns
- Continuously pursue new vendors/partners to assess benefit, value, and applicability; issue Partner POVs
- Attend all client media briefings and actively contribute to the development of media strategies; partner with strategy team on tactical presentations, recommendations, and budget allocations
- Attend all media plan presentations and oversee the execution of the media buy; ensure seamless execution against stated objectives, within budget and timing parameters
- Oversee positioning, make goods, and contributed
- Lead optimization efforts for digital campaigns; troubleshoot ad delivery and ad performance
- Partner with Analytics on weekly reporting and pacing reports; deliver and present Post Campaign Analyses with clear recommendations for future campaign optimizations
Requirements
- B.A. or B.S. in Marketing, Advertising or related field
- 6+ years’ media agency experience
- 2+ years management experience in digital investment
- Experience buying and planning for digital
- Strong digital background inclusive of DSPs, DMPs, Mobile, OLV, data and analytics, etc.
- Solid understanding of digital planning and activation tools (e.g., ComScore, PRISMA, Doubleclick)
- Strong experience with the billing and reconciliation process
- Proven ability to foster strong cross-functional teamwork, getting results across an organization
- Track record of building successful client relationships
- Demonstrated ability to think strategically
Benefits
- medical coverage
- dental
- vision
- disability
- 401K
- parential and family care leave
- family forming assistance
- tuition reimbursement
- flexible time off
Zenith
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].
Salaries
Posted range
$97K/yr – $156K/yr
Taken straight from the job posting.
Marketing Team
People
Marketing Leadership
Funding
Funding History
- Jun 2025Series A • $350K
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