Associate Director, Digital Communications

Responsibilities

• Digital Communications Strategy - Leads the development and execution of corporate digital communications strategies and roadmaps that support corporate priorities and business objectives and inform the short and longer term direction of the digital communications function
• Digital Communications Strategy - Establishes corporate digital communications standards, governance, processes, and best practices to improve channel effectiveness, consistency, operational efficiency and alignment with evolving business needs
• Digital Communications Strategy - Serves as Corporate Communications’ primary subject matter expert and strategic advisor for corporate digital channels, providing counsel to senior leaders and cross-functional stakeholders on channel strategy, content development, audience engagement and digital best practices and recommending approaches to complex or sensitive digital communications matters
• Digital Communications Strategy - Drives innovation across corporate digital communications by anticipating and evaluating emerging technologies, platforms, content approaches and audience trends and recommending opportunities to strengthen the company’s corporate digital communications capabilities and strategic roadmap
• Digital Communications Strategy - Leads complex, high-visibility corporate digital communications initiatives, influencing senior stakeholders, navigating competing priorities and ambiguity, and driving alignment across functions to achieve business and communications objectives
• Corporate Social Media Management - Leads the strategy and execution of the company’s corporate social media presence across LinkedIn, Facebook, X, YouTube and other platforms as appropriate, including editorial calendars and content plans that support corporate communications priorities
• Corporate Social Media Management - Directs and develops high-impact digital content tailored to platform-specific audiences and best practices, while creating, writing, editing and publishing content for priority corporate communications initiatives
• Corporate Social Media Management - Leads social listening and community engagement activities, monitoring for emerging issues, reputational risks and opportunities, assessing business and reputational implications, and recommending escalation or response strategies as appropriate
• Corporate Social Media Management - Develops executive social media and thought leadership strategies and provides counsel to senior leaders on effective digital engagement to amplify key corporate messages and leadership visibility
• Corporate Social Media Management - Develops and executes paid social media campaigns in support of corporate communications initiatives

Requirements

• 14+ years of a combination of relevant experience, training and education applicable to corporate communications, digital communications, public relations or a related field
• Bachelor's degree, preferably in English, Communications, Journalism, Public Relations, Marketing or related field AND 10+ years of applicable experience in corporate communications, digital communications, public relations or a related field OR
• Master’s degree in related field AND 8+ years of applicable experience as noted above
• Advanced writing, editing, and content development skills, with demonstrated ability to translate complex scientific, disease-state and business information into clear, engaging content for social media and other corporate digital channels
• Demonstrated expertise in corporate social media strategy, content development, channel management, and audience engagement
• Advanced knowledge of digital and social media management, analytics and monitoring tools, with demonstrated ability to interpret data and audience insights to inform strategic recommendations and optimize channel performance
• Demonstrated experience translating business objectives and strategic priorities into corporate digital communications strategies, channel plans and content approaches that advance organizational goals
• Demonstrated experience leading corporate website strategy, governance, content and digital user experience, including use of content management systems (CMS), digital publishing best practices, cross-functional initiatives and oversight of website development and technology partners
• Experience evaluating and applying emerging digital technologies, including AI-enabled tools and technologies such as large language models (LLMs), to enhance corporate communications strategy, content development and digital channel management
• Demonstrated ability to provide strategic counsel to senior leaders, influence decision-making and build alignment across cross-functional stakeholder groups

Preferred

• Experience in pharmaceutical or biotechnology industry preferred