Associate Director of Digital Communications at Bard College | Red Hook, NY | $83K/yr – $85K/yr

Associate Director of Digital Communications

Red Hook, NY (On-site)

$83K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Drive Bard College’s web and social content strategy, coordinating editors and events while improving SEO and AI search performance.

Own web content strategy across Bard sites and lead editor training.
Must-have: 3–5 years in brand development and web content + CMS experience.
Standout: cross-campus coordination and event livestream management.

Job Description

Responsibilities

Act as the College’s lead web content strategist and editor
Work closely with the Office of Web Services on creation of new websites and redesign of existing websites, taking meetings with faculty and staff to bring their vision to life
Execute strategic social media campaigns across Instagram, Facebook, Threads, and Bluesky, as well as emerging platforms
Train and support the College’s web content editors across all Bard sites
Monitor and improve SEO and AI-driven search results
Engage in a variety of social listening, monitoring campus newsletters, social media, and other internal and external communications to inform key decision-makers at the College on public opinion
Monitor and co-manage campus calendars
Analyze performance and stay informed on social media technology and trends
Support, advise, and teach campus communications staff about social media and web content best practices
Perform key duties at Bard events, managing livestreams and event photography as well as staff and student workers

Requirements

Bachelor's degree, preferably in communications, journalism, English, or related field
3–5 years experience in brand development, feature writing, copywriting, copy editing, and public relations
Expert writer accustomed to writing for a variety of media and audiences—especially the web—in a deadline-driven environment
Expertise in social media, web-based content strategies, the mobile landscape, and content management systems
Ability to edit the writing of others
Experience with visual design and photo editing
Familiarity with SEO best practices and emerging AI search trends
Experience in higher education a plus

Preferred

Strategic and conceptual thinker
Highly organized with a proven ability to handle multiple projects and deadlines while maintaining a high level of attention to detail
Team oriented and flexible with excellent interpersonal skills
Interested in, and able to speak to a diverse, intelligent, independent-minded, and creative audience

Benefits

We are pleased to offer our full-time employees an excellent benefit package which includes; multiple health insurance options; TIAA retirement plans; generous vacation, sick, and personal time; and more. To learn more about employee benefits and eligibility at Bard College, please visit https://www.bard.edu/humanresources/benefits/

Bard College

Bard College is a four-year residential college of the liberal arts and sciences with a 150-year history of academic excellence. From a 540-acre parklike campus in the Hudson River Valley, the College offers the bachelor of arts degree with concentrations in nearly 50 academic programs in four divisions: Arts; Languages and Literature; Science, Mathematics, and Computing; and Social Studies. Bard also offers dual-degree options, including a five-year B.A./B.S. degree in economics and finance and the undergraduate program at the Bard College Conservatory of Music, in which students earn both a bachelor’s degree in music and a B.A. in another field in the liberal arts or sciences.Over the past 30 years, Bard has broadened its scope beyond undergraduate academics. The College now operates high school programs and graduate programs, and has expanded to encompass a network of regional, national, and global satellites. Bard has built such programs as the Bard Prison Initiative, which grants college degrees to New York State inmates, and the Bard High School Early Colleges, where students earn a high school diploma and an A.A. in four years. Bard’s philosophy sets a standard for both scholarly achievement and engagement in civic and global affairs on campus, while also taking the College's mission to the wider world.

Founded in 2015

Red Hook, New York, USA

bard.edu