Responsibilities

• Be accountable for the overall success of Influential's social campaigns.
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.
• Lead, mentor, and manage a team of Campaign Managers and Creator Partnerships to ensure they strategize pre-sale planning and effectively execute campaigns.
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
• Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met.
• Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.
• Leverage data and insights to successfully position recommended creators to clients.
• Oversee creator casting, negotiation, contracting and content management across brand campaigns.

Requirements

• 5 - 7 years of experience working in a digital, advertising, or creator marketing environment including.
• Strong leadership and people management skills.
• Expert negotiating skills and management of six figure Influencer campaign budgets.
• Direct experience with on-site Influencer activations.
• Experience managing and coordinating projects in a fast-paced environment.
• Comfortable working in a startup environment, creating organization and processes where none may already exist.
• Sourcing experience that extends beyond social; you’re comfortable sourcing beauty creators including those in cosmetics-focused categories.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.
• Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.
• Working knowledge of online performance tracking and brand measurement tools.

Benefits

• Publicis Groupe benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.