Associate Director, Creator Activation at Creo | New York City, NY | $70K/yr – $125K/yr

Creo

Associate Director, Creator Activation

New York City, NY (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end influencer activation for Creo campaigns, tying influencer vetting, creator compensation, logistics, content delivery, and measurement to client outcomes.

Influencer Operations: governance from onboarding to post-campaign recaps and live client escalation.
Partnership Execution: manage creator agreements, compensation, content development, and deployment across platforms.
Platform & Thought Leadership: contribute to roadmap, thought leadership, and cross-team best practices.

Job Description

Responsibilities

Influencer Activation: Lead influencer activation for Creo clients, including creator agreements, platform management and activation process and procedures from campaign kickoff to completion
Accountable for the strategic alignment and vetting of Influencers for client campaigns
Execute partnerships with influencers from post contract through to campaign completion
Ensure metrics are collected and recaps are developed post-mortem
Guide in planning the logistics (travel, product shipping, etc.) to Talent/influencers for campaigns
Accountable for executional excellence across all Creo activations, limited but not limited to creator onboarding, content ideation and delivery, reporting and live client escalation
Curation, outreach, compensation negotiation, and management of content development/feedback and deployment
Leverage OM Influencer tech platform for influencer discovery, talent vetting, client content review and ongoing performance benchmarks
Provide input to help guide the OM Influencer platform roadmap based on client and OM needs
Participate in and lead weekly team meetings

Requirements

Bachelor’s degree (Marketing/Advertising/Communications preferred)
5-6 years of experience within Influencer and media environments
Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
Experience working on client business in a variety of industries
Experience managing at least 2 direct reports

Benefits

health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.