Responsibilities

• Contribute to overall strategy driving creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the digital and traditional spaces.
• Work with Brand Experience, Investment, and Strategy teams to identify the role of content partnerships within the larger media plan, and how these partnerships reach our target and deliver on overall client asks and KPIs
• Work with Investment teams to identify opportunities that align with larger JBPs and preferred media partners
• Collaborate with content creators – networks, producers, studios, influencers, and digital/social publishers to create, identify, customize, and execute opportunities that deliver on specific client goals across disciplines
• Understand the content and digital landscape and how each can be applied to deliver on brand objectives; includes having an understanding of relevant upcoming brand tentpoles and media moments to proactively seek out potential partnership opportunities
• Establish content partnership best practices in service of increasing advertising effectiveness, and work directly with clients to ensure that campaign execution will drive efficiencies and effectiveness based on consumer behavior and best practice within the channel
• Work with Media Partners to produce branded content on behalf of clients
• Manage all partnership elements from initial ideation to campaign wrap, including compiling partner consideration sets, building RFP briefing materials, RFPing the marketplace, tactical recommendations to clients, and day-to-day comms with media partners and clients
• Oversee production timelines, ensuring creative assets adhere to campaign timelines, and that campaign wrap and measurement tactics are delivered effectively and in a timely manner upon completion

Requirements

• 5+ years of related experience with digital media and content partnerships strategy
• Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data
• Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in easily comprehensible yet inspirational/creative style (storytelling is key)
• Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions; willingness to learn and create solutions that challenge the status quo
• Negotiation and influence skills steeped in required industry, brand, and competitive knowledge
• A proven ability to multi-task with strong attention to detail, ability to manage multiple projects/campaigns effectively, and ability to work well under pressure to deliver high quality work within tight deadlines
• Strong relationship-building skills with clients, vendors, and media representatives, with a history of negotiating effectively to achieve desired outcomes
• Proven experience in effectively coaching and developing others, as this role will involve managing at least 1-2 additional team members

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.