Responsibilities

• Define and own global content experience standards across channels including Sales and field-facing content, Email and marketing automation, Web and portal experiences, Non-personal promotion and digital channels.
• Establish clear principles for usability, accessibility, consistency, and modularity in a regulated environment.
• Ensure experience standards align with enterprise branding, compliance requirements, and omnichannel strategy.
• Develop and govern enterprise design systems, component libraries, and reusable templates to support faster content creation, consistent execution, and improved content reuse.
• Define channel-specific experience playbooks that outline Content structure, Layout standards, Interaction patterns, Dos and don’ts by channel.
• Partner with content systems teams to embed standards into tools such as Veeva, DAM, CMS, and content authoring platforms.
• Define experience guardrails and structured templates to support AI-enabled content generation.
• Ensure GenAI-generated content is channel-appropriate, adheres to brand and experience standards, supports modular reuse and automation, minimizes downstream review and rework.
• Partner with GCMT, Legal, Medical, and Compliance teams to ensure GenAI use cases align with enterprise governance and responsible AI principles.
• Serve as the UX subject matter expert for enterprise content initiatives and provide guidance to internal teams and agency partners.