Senior Manager, Strategic Communications & PR
The Business of HLTH Podcast
District of Columbia, USA (Remote)
$115K/yr - $130K/yrAgencyFull-timeSenior level4+ years exp.
3 hrs ago
Associate Director, Connections Strategist
Birmingham, MI (On-site)
$107K/yr – $146K/yrSenior Level7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end CRM and lifecycle strategy with data-driven segmentation, cross-channel orchestration, and repeatable activation frameworks that lift relevance and lifetime value for customers.
- CRM Lifecycle & Personalization: Design journeys and moments that drive activation, loyalty, and revenue using 1P/3P data and marketing tech platforms.
- Channel Orchestration & Analytics: Partner with analytics to translate insights into scalable contact strategies across email, SMS, app, web, and more, grounded in audience behavior.
Job Description
- Analyze how consumers engage with CRM communications using research, performance data, and segmentation insights to uncover opportunities for impact and growth
- Design and map end-to-end CRM and lifecycle journeys, identifying high-value moments to drive relevance, loyalty, and lifetime value
- Partner closely with analytics teams to activate data-driven segmentation and guide the development of thoughtful, effective contact strategies
- Identify opportunities to leverage 1P and 3P data and marketing technology stacks to improve personalization, orchestration, and scalability
- Translate CRM platform capabilities (e.g., Adobe, Salesforce Marketing Cloud) into strategic use cases, orchestration logic, and repeatable activation frameworks
- Brief creative teams on customer-centric CRM experiences, grounding creative work in audience insight, lifecycle context, and channel behavior
- Assess CRM and owned-channel maturity and proactively define opportunities to evolve programs over time, not just optimize in-flight tactics
- Design orchestrated systems of brand communications across email, SMS, app, web, direct mail, and addressable media, in partnership with integrated marketing and creative teams
- Bring best practices and forward-looking POVs to clients across owned and addressable channels, informed by competitive activity, cultural shifts, and consumer trends
- Build and maintain trusted client relationships, confidently leading conversations around CRM strategy, performance, and future opportunity
Digitas North America
3.9 Glassdoor
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval
Traffic Signals
Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%
Headcount Trend
Current headcount: ~2.9K
Marketing Team
Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30
