Responsibilities

• This position is responsible for assisting with the development and execution of a comprehensive communications and public relations strategy that elevates the YMCA of Greater Oklahoma City’s mission, programs, impact, and brand.
• This role oversees media relations, messaging frameworks, communications campaigns, and manages the YMCA digital app.
• The associate director of communications also oversees department interns and leads the YMCA’s network of branch and program brand ambassadors to ensure strong, consistent, local-level storytelling and communication flow.
• This position closely collaborates with Operations, Human Resources, and Financial Development to align messaging, timing, and strategic priorities, ensuring consistent and effective communication across the association.
• Lead the development and execution of the YMCA’s public relations strategy, including media outreach, media monitoring, press coordination, and crisis communication support.
• Create and maintain organization-wide messaging frameworks, brand positioning, and storytelling narratives that reflect the YMCA’s mission and impact.
• Ensure message consistency and effectiveness across all internal and external communication channels.
• Own the planning, development, and implementation of integrated communications campaigns to support membership, programs, fundraising, advocacy, and community initiatives.
• Coordinate campaign execution across digital channels, print, email, media, social media, and internal stakeholders.
• Track campaign performance and media outcomes. Use data to report on effectiveness and recommend improvements.

Requirements

• Bachelor's degree in a related field
• At least 2 years of full-time experience in a related role
• Knowledge of and familiarity with AP style
• Experience as an admin in Meta Business Suite

Preferred

• At least 3 years of full-time experience in a related role
• Experience working full-time for a nonprofit organization
• Proficient with Canva, Mailchimp, WordPress, and Microsoft Office products, including Outlook, Teams, Excel, Word, and SharePoint
• Experience using Google Ads Manager
• Customer service and reputation management experience a plus