Responsibilities

• With input from the Director of the School and the School’s Communications Committee, provides vision and direction to build the School’s identity, messaging, and overall communications strategy in support of student recruitment, advancement, reputation, and community building priorities.
• Ensures brand consistency of all School materials across all media, and compliance with college and campus brand standards.
• Supervises communications specialist, ensuring his or her work supports office priorities and helps to deliver desired outcomes for the school.
• Hires and manages outside vendors as appropriate; this may include writers, photographers, and designers.
• Tracks and evaluates effectiveness of the communications team’s work.
• Implements or oversees implementation of all components of the School’s communications plan, which may include: Develops and produces print publications including the MCB magazine, departmental newsletters, and program brochures promoting School’s research and instruction missions.
• Researches, writes, composes, and edits announcements, press releases, and articles for dissemination through a variety print and electronic media.
• Works with the MCB Communications Committee to track news sources for articles featuring MCB departments, faculty, research, and instructional programs.
• Produces content for and maintains the websites of the School, its departments, and instructional program. Monitors and facilitates updates of time-sensitive web content (calendar items, announcements, features, highlights, job postings, etc.) either by direct action or by coordination with those responsible for specific content.
• Creates content, plans, and posts to School social media channels.

Requirements

• Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
• Five years (60 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
• Demonstrated professional work experience in communications, editorial, marketing, advertising, or project management
• Demonstrated professional work experience in developing a plan and adhering to established goals, budget, and timelines.
• Demonstrated professional work experience in developing social media campaigns.

Preferred

• Master’s degree in marketing, business administration, communications, public relations, or a closely related field.
• Six (6) years (72 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
• 3 years’ of communications or marketing experience with an institution of higher education or similar environment.
• Demonstrated experience developing and executing strategic communications plans.
• Supervisory experience.
• Experience interacting with alumni and donors.
• Communications experience for fundraising processes and institutional advancement
• Experience with executive communications and speechwriting.
• Experience collaborating with senior leadership and faculty stakeholders.

Benefits

• This position is intended to be eligible for benefits . This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.