Associate Director, Comms Planning

New York City, NY (Hybrid)

$100K/yr – $135K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the strategic voice for finance comms planning by turning audience insights into channel-smart plans, guiding cross-functional teams, and delivering clear, actionable recommendations that push client outcomes forward.

  • Own the end-to-end strategic direction, aligning with analytics and account teams to embed audience-led storytelling.
  • Lead channel-specific, competition-aware plans for financial brands, translating complex challenges into actionable recommendations.
  • Mentor the team to adopt evolving industry trends, best practices, and proactive opportunities that raise client results.

Job Description

Responsibilities - Strategic Direction - Partner with the insight, analytics and account teams to infuse audience-led insights into every plan, large or small - Build channel-smart, competition-aware strategies that help financial brands stand out and stay relevant - Turn complex client challenges into clear, actionable, insight-driven recommendations - Rally the team along with you to continue pushing the envelope every day in the kinds of ideas we bring to clients - Set the bar for quality and ensure all work ladders up to a strong strategic throughline - Keep teams and clients ahead of industry trends, evolving best practices, and emerging opportunities - Be the strategic voice in the room, confident, clear, and able to cut through complexity Requirements - 6–8+ years in comms planning or media strategy, ideally in complex categories like finance - Fluent in channel strategy, audience insights, competitive intelligence, and performance storytelling - Strong analytical instincts matched with strong creative problem-solving - A natural leader who loves developing people as much as developing strategy - Someone who brings energy, clarity, and momentum to every room
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Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
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3.6%
Direct
10%
Referral
1.4%
Social
14.1%
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Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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