Associate Director, Business Development

Greensboro, NC (On-site)

$72K/yr – $100K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive Pace’s growth and marketing by owning demand generation, content, and events to fuel pipeline.

  • Own demand gen programs and marketing initiatives to accelerate pipeline.
  • Must-have: 5-7 years in marketing/communications with agency or professional services background.
  • Standout: Experience coordinating events, content creation, and CRM systems (HubSpot).

Job Description

Responsibilities

  • Execute Pace's Growth & Marketing Plan
  • Help drive the execution of Pace’s annual business development and marketing initiatives
  • Manage the execution of demand generation activities that support pipeline growth
  • Manage HubSpot CRM to support marketing campaigns, prospect outreach, contact management, and marketing performance tracking
  • Lead preparation and coordination for key industry conferences and events, including logistics, marketing support, speaking engagements and follow-up activities
  • Help maximize the impact of Pace’s participation in industry events through outreach, materials, and on-site coordination
  • Maintain Pace’s relationships with industry organizations such as ANA, AMA, CMA, CMI, Ad Age, Adweek, One Club, and Gartner
  • Lead development of marketing content including white papers, blog articles, social media posts, and thought leadership
  • Support the development and distribution of content for prospects
  • Manage Pace’s website in collaboration with Pace Interactive, including routine CMS updates such as posting case studies, thought leadership, and marketing content

Requirements

  • Bachelor's degree in communications, marketing, or related field preferred.
  • 5-7 years of experience in marketing, communications, business development, or related roles, ideally within an agency, consulting, or professional services environment.
  • Strong ability to execute marketing programs and manage multiple initiatives that support business development and pipeline growth.
  • Ability to maintain and continuously improve sales enablement materials, incorporating feedback and insights on what resonates in the market.
  • Experience supporting business development, sales, or demand generation programs.
  • Comfort working with CRM / marketing platforms (HubSpot, LinkedIn, Winmo, or similar).
  • Diverse media and content experience across print and digital channels; mobile and social experience a plus.
  • Strong writing/communication skills, especially for presentations and marketing materials.
  • Ability to collaborate effectively with business development leaders, subject matter experts, and cross-functional teams.
  • Analytical mindset with the ability to track pipeline activity and marketing impact.
  • Ability to stay organized and maintain momentum across multiple priorities in a fast-paced, deadline-driven environment.

Nice To Have

  • Intellectual curiosity and interest in evolving marketing and business development practices, tools, and techniques.

Benefits

  • A full suite of benefits is available following one full month of employment including medical, dental, vision, 401(k) with profit sharing, and other ancillary benefits.
  • Life Balanced Account where you can get reimbursed for things like groceries or a haircut (yes, really!)
  • PTO: Vacation, Recharge, Safe & Sick Time, Flexible Holidays + 10 standard paid holidays and a paid Day of Service
  • Free financial wellness and planning and a robust EAP
  • Additional perks for employees local to Greensboro, NC including season baseball and hockey tickets, NC Zoo passes, and more
Pace logo

Pace

At XOJET Aviation, we are committed to delivering personalized service, trusted advice, and smart private jet solutions to the most sophisticated private flyers. Our team of dedicated employees is at the foundation of our mission to deliver distinctive service, every day. We are a company who cares deeply about our people, and are continuously seeking positive, committed, and talented individuals to join our team.

Founded in 2006
Shipley, England, GBR
1.6K employees (67 in marketing)

Traffic Signals

Monthly Visitors
120.1K
Monthly Google Ads Budget
$18.1K
Traffic Source Mix
Search
53.9%
Direct
35.1%
Referral
8.2%
Social
1.4%
Paid
1.3%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
24 (2% of company)
Median Career Experience
15 years
Median Tenure
11.8 years

Funding

Total Funding
$153.5M
Last Raise
$10.5M
Series Unknown, 16 years ago

Funding History

  • Dec 2009
    Series Unknown • $10.5M
  • Sep 2007
    Private Equity • $143M

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