Associate Director, Business Analytics at Omnicom Media | Boston, MA | $110K/yr – $135K/yr

Associate Director, Business Analytics

Boston, MA (On-site)

$110K/yr – $135K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

Job Summary

Own analytics-driven strategy for large advertising programs, turning data into actionable client-ready insights and narratives that influence media plans and budgets.

Insights & storytelling: translate complex analytics into clear, actionable client recommendations.
Measurement & governance: help shape measurement plans and ensure timely, high quality deliverables.
Leadership & process: mentor analysts, drive continuous improvements, and stay ahead of industry trends.

Job Description

Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
Participate in the measurement plan development and execution.
Ensure timely follow through on all scheduled and ad hoc deliverables.
Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
Recommend and implement research that will aid in the consumer insight gathering and strategic process.
Identify opportunities to continuously improve processes.
Lead, mentor and train analysts and managers.
Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
Contribute to the consumer segmentation and audience identification/exploration processes.

A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Industry Knowledge in marketing analytics and data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
Demonstrated knowledge in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Comfortable working in ambiguous situations

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996

New York, Iowa, USA

14K employees (3,943 in marketing)

www.omnicommedia.com

60% recommend to a friend

74% CEO approval