Associate Director, Brand Strategy

New York City, NY (On-site)

$81K/yr – $130K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and guide strategic brand and communications work for healthcare clients, turning research into actionable recommendations and leading cross‑disciplinary workshops.

  • Partner with clients and internal teams to shape brand strategy
  • Develop insights and strategic recommendations from qualitative and quantitative research
  • Lead strategic presentations and workshops

Job Description

Responsibilities

  • Serve as a key strategic partner to clients and internal teams, helping guide brand and communications strategy
  • Build a deep understanding of clients' business objectives, market dynamics, competitive landscape, and growth opportunities
  • Develop meaningful customer insights through qualitative and quantitative research, market analysis, and strategic exploration
  • Support the development of brand positioning, messaging platforms, customer journeys, and engagement strategies
  • Collaborate closely with creative, account, medical, analytics, media, and experience teams to ensure strategic alignment across initiatives
  • Translate research and insights into clear, actionable strategic recommendations
  • Develop creative briefs, communication frameworks, strategic presentations, and workshop materials
  • Facilitate internal brainstorming sessions and strategic workshops that inspire innovative thinking
  • Provide thought leadership on healthcare market trends, customer behavior, and emerging opportunities
  • Contribute to new business opportunities, pitches, and organic growth initiatives

Requirements

  • 5-8+ years of experience in brand strategy, communications planning, marketing strategy, or a related rigor within a healthcare advertising, pharmaceutical, or life sciences environment
  • Experience supporting HCP and/or patient-focused marketing initiatives
  • Strong understanding of healthcare markets, customer engagement, and brand development
  • Ability to synthesize complex information and distill it into clear, compelling insights and recommendations
  • Experience developing brand positioning, messaging frameworks, communication strategies, and creative briefs
  • Strong analytical and critical-thinking skills with the ability to connect data, research, and business objectives
  • Excellent written, verbal, and presentation skills
  • Ability to confidently engage with clients and build trusted relationships
  • Collaborative approach with a passion for partnering across multiple rigors
  • Strong storyteller who can inspire teams and clients through critical thinking

Preferred

  • Experience supporting pharmaceutical brands is preferred; oncology experience is a plus.

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Saatchi & Saatchi Health

Saatchi & Saatchi Health pertenece a Publicis Healthcare Communications Group, el grupo internacional más importante de comunicación en salud.Somos Salud al 100%, multidisciplinar, global y con el expertise adquirido durante los más de 40 años de trayectoria de nuestra compañía en España.Saatchi & Saatchi Health fusiona tres pilares básicos en cada proyecto que desarrolla:Creatividad: Cambiamos actitudes, cambiamos vidas. Podemos comunicar los beneficios saludables de un antibiótico o de un agua mineral; transmitir mensajes rigurosos a profesionales sanitarios; enseñar al paciente a cuidarse mejor... pero sólo con creatividad seremos capaces de emocionar al público hasta moverle a la acción.Ciencia: El valor de la credibilidad. Localizamos, obtenemos y generamos evidencia científica, convirtiéndola en la base de mensajes relevantes que aportan credibilidad a las marcas.Tecnología: Tenemos la visión, tenemos las herramientas. Estamos permanentemente conectados y sabemos qué dirección deben tomar las estrategias digitales y cómo la tecnología juega un papel clave para desarrollar experiencias únicas a través de la comunicación.Reforzamos las estrategias de nuestros clientes, tanto del sector salud como de gran consumo, a nivel nacional e internacional y siempre desde la óptica health.

L'Hospitalet de Llobregat, Catalonia, ESP
6 employees (3 in marketing)

Salaries

Posted range

$81K/yr – $130K/yr

Taken straight from the job posting.

See all Saatchi & Saatchi Health salaries

Headcount Trend

Current headcount: ~6
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Associate Director, Brand Strategy

Saatchi & Saatchi Health · New York City, NY · On-site