Responsibilities

• HCP Marketing (30%)
• - Develop and execute the HCP marketing strategy, including positioning, messaging, and promotional materials aligned with brand strategy and regulatory/compliance requirements
• - Lead development of core visual aids, field sales materials, sales training materials, KOL engagement programs, and congress/conference strategy
• - Manage agency partners to deliver innovative HCP campaigns on time and on budget
• - Lead the creation and execution of comprehensive digital marketing and non-personal promotion strategies that align with brand objectives, focusing on HCP engagement, awareness and activation
• - Partner with Medical Affairs, Sales, and Market Access to ensure consistent, compliant messaging across all HCP touchpoints
• Patient Marketing (25%)
• - Build patient and caregiver marketing strategy, including disease education, patient journey mapping, and support program materials
• - Develop innovative patient-facing content (websites, brochures, digital tools) that align with brand strategy and company objectives
• - Collaborate with Patient Advocacy to align messaging with patient community needs and insights, particularly relevant to rare disease/oncology populations

Requirements

• - Bachelor’s degree in a relevant business-related and/or life sciences field required, MBA or advanced degree preferred
• - 10+ years of experience in pharma/biotech marketing
• - Strategic thinking, including being creative in addressing key challenges, applying innovative ideas, and taking measured risks
• - Effective project management skills to enable pull-through of marketing initiatives
• - Strong organizational skills with excellent attention to detail
• - Operational knowledge of medical, regulatory, legal review process
• - Eager to work in a fast-paced environment, striving for excellence in everything we do, alongside a team driven by improving the lives of patients
• - Ability to thrive independently and in ambiguity, with an entrepreneurial mind-set and with a track record of exploring new ways of working, driving new opportunities and catalyzing others to build creative solutions

Preferred

• - Oncology and/or rare disease (launch) experience is highly preferred
• - 2+ years of experience in digital marketing/omnichannel preferred
• - Experience in both HCP and Patient marketing preferred

Benefits

• - Competitive salary and annual bonus.
• - Comprehensive benefits package including medical, dental, vision insurance, 401(k) retirement plan with company match, and more.
• - Generous parental leave and family planning benefits.
• - Outstanding culture and opportunities for personal and professional growth.