Cryoport, Inc.

Associate Director - Brand & Communications

Irvine, CA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive global brand leadership and executive communications for a regulated life sciences business.

  • Must-have: 10+ years in brand/communications in B2B or regulated industries with media and executive comms experience.
  • Standout: Proven positioning and messaging across channels for complex, regulated sectors.
  • Standout: Leadership of cross-functional teams and major brand initiatives with KPI ownership.

Job Description

Responsibilities

  • Lead the development and execution of the company’s global brand and communications strategy, ensuring a differentiated and credible brand presence across all regions
  • Own and evolve brand positioning, messaging architecture, and brand governance, delivering consistency and alignment across corporate communications touchpoints
  • Collaborate with Strategy, Demand Generation, Commercial, Product, and other cross-functional teams to translate business priorities into compelling, audience-relevant narratives
  • Develop and pitch stories, press releases, and thought leadership content to relevant media outlets to secure earned media coverage and brand visibility
  • Establish and maintain strong relationships with media contacts and industry thought leaders to support brand visibility, credibility, and strategic communications efforts
  • Oversee the strategy and development of brand-led content, including slide decks, presentations, corporate website pages, news briefs, articles, and executive interviews
  • Act as the primary steward of brand standards and quality, reviewing and approving all client-facing assets to ensure accuracy and regulatory alignment
  • Direct external communications, including company announcements, operational updates, media relations, and executive communications such as leadership messaging and speaking materials
  • Develop executive briefing materials, including key messages, talking points, and background briefs, to prepare leaders for secured media coverage such as interviews, podcasts, and speaking engagements
  • Lead the development of presentation materials and slide decks to support speaking engagements and external presentations by company leaders

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field
  • 10+ years of progressive experience in brand, communications, or corporate marketing, preferably within B2B or highly regulated industries
  • Experience in the Biopharmaceutical industry strongly preferred
  • Proven experience developing positioning, messaging, and content across multiple channels
  • Demonstrated experience working with media outlets, earned media initiatives, thought leadership activities, and executive communications
  • Proficient in Office 365 (Word, Excel, PowerPoint, SharePoint, and Teams)

Preferred

  • Biopharmaceutical industry experience strongly preferred