Responsibilities

• The Associate Director, Brand Activation is a strategic and collaborative marketing leader who helps bring integrated brand activations to life across Marketing and Communications (MAC), increasing brand awareness and audience engagement.
• Reporting to the Director of Brand Activation and Creative within the Brand Marketing team, this role connects teams, initiatives, and audiences through coordinated brand activation efforts across North America and globally.
• With a focus on collaboration, relationship-building, audience insights, and measurable impact, this role supports the successful delivery of brand activations that advance MAC priorities.
• Are you energized by bringing people together around big ideas and meaningful work? The Nature Conservancy is seeking a collaborative marketer who can lead complex initiatives, build strong cross-functional relationships, and turn strategy into action.
• In this role, you'll help shape and deliver integrated brand activations that connect audiences to our mission, partnering with marketers, communicators, creatives, agencies, and stakeholders across the organization.
• You'll serve as a connector and catalyst, helping teams align around common goals while continuously improving how we plan, activate, and learn from our campaigns.
• What You’ll Bring:

Requirements

• Bachelor’s degree in a related field and a minimum of 5 years of relevant experience, or equivalent combination of education and experience.
• Experience managing staff and teams.
• Experience developing marketing plans and measuring results.
• Experience cultivating and managing client relationships.
• Experience leading complex project and program/account management, including financial responsibilities and measuring results of strategic plans and programs.

Benefits

• TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits.