Responsibilities

• Audience Strategy & Segmentation
• - Develop audience segmentation frameworks for the client’s business.
• - Define priority growth audiences and market opportunities.
• - Identify underserved, high-value, and emerging audience segments.
• - Build audience strategies that support awareness, consideration, quote, and purchase objectives.
• - Translate business goals into audience-first marketing approaches.
• Audience Intelligence
• - Synthesize first-party, syndicated, research, and behavioral data into strategic recommendations.
• - Develop a deep understanding of member and prospect needs, motivations, barriers, and decision journeys.
• - Identify shifts in consumer behavior and market dynamics.

Requirements

• 7-9+ years of experience in audience strategy, consumer intelligence, marketing strategy, media strategy, analytics, or insights
• Heavy hands-on experience in programmatic, proficient in MRI and leans into audience tech
• Deep understanding of segmentation methodologies, customer journeys, and audience planning
• Experience leveraging first-party data, syndicated research, behavioral data, and measurement solutions to inform growth strategies
• Hands-on experience working with audience and identity platforms such as Epsilon, LiveRamp, Acxiom, Snowflake, Adobe Experience Platform, clean rooms, or equivalent solutions
• Understanding of audience onboarding, identity resolution, addressable activation, and audience measurement frameworks
• Strong strategic thinking and analytical problem-solving skills
• Ability to translate complex data into clear business recommendations and executive-ready narratives
• Experience presenting to senior client stakeholders and influencing cross-functional decision making

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances