Responsibilities

• Office- first role, in office 4 days a week.
• First-Party Data Acquisition Strategy
• Partnering closely with our Marketing Strategists, you’ll lead the day-to-day development and execution of strategies that grow artists’ first-party fan audiences across email & SMS.
• Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.
• Develop scalable acquisition frameworks & benchmarks that can be adapted across artists, genres, & campaign types.
• Partner closely with the Associate Director, Fan Engagement & CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.
• Campaign Execution & Optimization
• Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.
• Collaborate with Marketing Strategy & Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms.
• Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.

Requirements

• 5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.
• Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.
• Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.
• Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify.
• Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.
• Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.
• Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion.
• Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans.
• Comfortable balancing strategic planning with detailed, hands-on campaign execution.
• Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships.

Benefits

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess