Associate Director, Audience Data & Platforms
Chicago, IL (On-site)
Posted 23 hrs ago
Job Summary
Owns day-to-day client relationships and drives data-led advertising strategies, overseeing data tech deployments, coordinating cross-functional teams, and shaping client-facing POVs.
- Manages client relationships and risk mitigation
- Leads data strategy and technology activations with internal teams and vendors
Job Description
Responsibilities
- Manage data strategy for advertising clients, communicating strategies/recommendations to clients using a consultative approach
- Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)
- Identify opportunities – industry learning, meet with vendors and provide a POV, with a client lens and in desired format -- education/evangelize the findings
- Oversee relationship with the Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions
- Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases
- Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
- Share knowledge with client and internal teams regarding audience insights and results to impact business needs
- Provides input to client business-related decisions
- Ownership of day-to-day client relationship (mid-level)
- Anticipates risks and prepares multiple resolutions
Requirements
- 5+ years of prior digital advertising experience in a client-services capacity
- 2+ years managing 2+ direct reports
- In-depth technical knowledge of ad and marketing technology, including ad servers, rich media, dynamic creative, streaming video, OBA, ad verification, customer data management platforms, identity resolution solutions, DSPs, etc
- Strong project management skills and keen ability to delegate
- Strong understanding of digital media planning and management processes
- Expert knowledge and experience with Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
- Expert understanding and usage of CDP (eg. Salesforce, Adobe, Treasure Data)
- Expert understanding data flow within adtech/martech ecosystem.
Benefits
- medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Spark Foundry
As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].
Salaries
Posted range
$112K/yr – $161K/yr
Taken straight from the job posting.
Marketing Team
People
Marketing Leadership
Traffic Signals
Headcount Trend
News about Spark Foundry
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
