Associate Director - Associate Director, Email Marketing & Digital Communications (Office of Development) at Mount Sinai Morningside | New York City, NY | $80K/yr – $161K/yr

Mount Sinai Morningside

Associate Director - Associate Director, Email Marketing & Digital Communications (Office of Development)

New York City, NY (Hybrid)

$80K/yr – $161K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end fundraising email program and journey orchestration across campaigns, newsletters, and triggered sends, driving donor engagement and ROI.

Email Program Ownership: End-to-end planning, build, QA, deployment, and optimization of fundraising and donor engagement emails.
Journeys & Automations: Design and optimize multi-audience automations (welcome, stewardship, event, solicitation, upgrade) and journeys.
Delivery, Reporting, and Optimization: Manage QA, deliverability, compliance, reporting, and vendor collaboration to improve ROI.

Job Description

Lead end-to-end planning, build, QA, deployment, and optimization of fundraising and donor engagement email communications, including campaigns, newsletters, and automated/triggered sends. ROI driven design and implementation across donor touchpoints. - Email Program Ownership: End-to-end planning, build, QA, deployment, and optimization of fundraising and donor engagement emails. - Strategy & Operating Model: Define the Office of Development email strategy, intake, calendaring, creative workflows, QA, approvals, and post-send reporting. - Journeys & Automations: Design and optimize multi-audience automations (welcome, stewardship, event, solicitation, upgrade) and journeys. - Marketing Cloud Implementation: Contribute to phased Marketing Cloud rollout and legacy-migration data/campaign foundations. - Digital Engagement Packages: Develop donor-facing microsites, content hubs, targeted newsletters, and cohort/individual communications. - Alumni Relations & Planned Giving: Assist audiences with timed email communications and newsletters. - Events Communications: Collaborate with Special Events on annual donor events email programs. - Testing & Measurement: Establish testing plans (A/B/multivariate) and optimize subject lines, content, and journey decisions. - Deliverability & Compliance: Manage CAN-SPAM, list hygiene, sender reputation, and standards documentation. - Vendor Collaboration & Documentation: Coordinate with vendors/partners and maintain process templates and dashboards.

Mount Sinai Morningside

At Mount Sinai Morningside, we offer exceptional clinical care and research within the comfort of a neighborhood hospital known for compassion and sensitivity. We are the leading health care provider for West Harlem and Morningside Heights and offer a level 2 trauma center. We have a proud tradition of medical firsts, particularly in the areas of cardiology and cardiac surgery. We also work hard to meet the varied needs of all residents of our community, including those who face multiple social and economic challenges. In addition, we work hard to lead the way in quality and safety, and to provide you with complete and accurate reporting on these issues.

New York, New York, USA

703 employees (8 in marketing)

www.mountsinai.org/morningside