Associate Director, Analytics

New York City, NY (On-site)

$112K/yr – $180K/yrSenior Level6+ years expFull time

Posted 4 hrs ago

Job Summary

Own and lead analytics programs from measurement plans to go-to-market analytics products, guiding client insights and strategic thinking, while also training teams and driving growth through project scoping, reporting, and brand planning.

  • Own measurement plans and GTM analytics products
  • Guide client insights and strategic thinking
  • Lead training, career conversations, and business development

Job Description

Responsibilities

  • Developing measurement plans
  • Create new and adapt existing go-to-market analytics products
  • Provide guidance around client insights and recommendations to grow strategic thinking
  • Provide training on analysis tools
  • Conduct career growth conversations
  • Business development by scoping and selling new projects
  • Manage direct reports day-to-day priorities
  • Identifying new opportunities for analytics projects
  • Translating proposals into analytics work plan
  • Participating in brand planning

Requirements

  • With 6+ years of experience, you know what it takes to slay Analytics. These are the core skills you’ve totally nailed:
  • Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables.
  • Developing rich, interactive data visualizations that integrate data from multiple sources, with a primary focus on B2B behavioral customer data.
  • Strong understanding of BI tool (Tableau, Power BI etc.) architecture required to develop high quality BI deliverables.
  • Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight.
  • Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development.
  • Presenting and communicating results to Heartbeat internal stakeholders (account, strategy, creative) and client teams
  • Learn and deliver customer analyses and insights including but not limited to: Website Visitor Insight Studies, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis, Customer Profiles, Cross Channel, Media Mix, Brand and Market Research

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Heartbeat

4.2 Glassdoor

Heartbeat is a full-service marketing agency for healthcare Challenger Brands. Challengers are playing a high-stakes game — they must battle behemoth competitors, upend ingrained audience habits, or transform a “me-too” product into “yes-please.” It is our lifeblood to change the fate for these brands. By questioning common wisdom and challenging category convention, we find novel ways to engage audiences, change behaviors, and shift marketing landscapes. That’s the mission, here are the creds: over 250 employees between NYC & LA; longtime agency leaders; a pile of awards from the likes of Clio Health, MM+M, and Med Ad News; the most diverse agency community in healthcare; and a culture that has been celebrated as a Best Place to Work by Ad Age and MM+M for eight years. Damn straight. For more information about Heartbeat, drop us a line at marketing@weareheartbeat.com.

Founded in 1998
New York, New York, USA
316 employees (134 in marketing)
91% recommend to a friend
98% CEO approval

Salaries

Posted range

$112K/yr – $180K/yr

Taken straight from the job posting.

See all Heartbeat salaries

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%

Headcount Trend

Current headcount: ~317
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Associate Director, Analytics

Heartbeat · New York City, NY · On-site