Associate Director, Amazon Advertising

New York City, NY (Hybrid)

$75K/yr – $180K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own programmatic retail activation across Amazon and other networks, driving strategy, setup, optimization, and reporting to maximize retail media investment.

Lead audience and creative strategy, competitive research, day-to-day campaign management for programmatic media buys.
Oversee activations across retailer networks and DSPs with bid management and budgeting using Pacvue/Skai/Epsilo.
Build cross-channel testing and optimization, reporting, and partner with retail networks to maximize client ROI.

Job Description

The Associate Director, Amazon Advertising will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations.
You will lead audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys.
This role will be focused on programmatic and search activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
The role will require an understanding of each of the platforms and DSP’s programmatic offerings – from self-serve to managed service buys.
You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client.
You will be supporting the Director, Programmatic Commerce as we seek to maximize retail media investment for our client accounts.
An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

WPPmedia.com