Associate Director, AEO Creative Strategy

Responsibilities

• Partner closely with Marketing Science and analytics teams to understand how brands currently appear across AI-driven discovery.
• Interpret AEO intelligence including prompts, citations, competitive positioning, sources, topics and visibility gaps.
• Identify the questions and narratives that matter most to a brand, category and consumer.
• Understand where competitors are gaining authority and what content, voices or sources appear to be contributing to that advantage.
• Stay close to developments across AI search, consumer discovery and creator behavior and translate them into implications for clients.
• Turn intelligence into clear and actionable creator strategy.
• Translate AEO findings into strategic recommendations and creator briefs.
• Identify which brand narratives need to be strengthened and which questions creator content should help answer.
• Determine the creator profiles, platforms, formats and content approaches most relevant to the opportunity.
• Develop creator-first strategies that balance AEO objectives with authenticity, cultural relevance and brand priorities.

Requirements

• 7+ years of experience across creative strategy, brand strategy, social strategy, digital strategy, insights or creator marketing.
• Strong ability to turn complex data and insights into simple, compelling strategic recommendations.
• Deep understanding of creator marketing, social platforms, consumer behavior and digital culture.
• Curiosity and working knowledge of AI-driven search, AEO, SEO or emerging discovery behaviors; direct AEO experience is advantageous but not essential.
• Experience developing creator briefs, strategic frameworks and client-facing narratives.
• Strong commercial instincts and confidence presenting to senior clients.
• Comfortable working with analysts and quantitative data without needing to be the technical measurement owner.
• Ability to operate across emerging innovation work and established BAU client responsibilities.
• Strong collaborator who can work effectively across strategy, measurement, performance, creator and commercial teams.

Benefits

• Medical Benefits through Insperity
• Wellbeing support including EAP & Mental Health cover
• 401K with match opportunity
• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)