Responsibilities

• Turn strategy into action. Translate the Director’s strategy into channel and tactic plans across digital, programmatic, and traditional media.
• Lead full-funnel execution. Oversee the entire campaign lifecycle — build, QA, launch, pacing, optimization, testing, and reporting — ensuring delivery is clean and on time.
• Own the rhythm. Run weekly client statuses, manage ETAs, triage requests, and keep both team and client aligned on priorities.
• Tell the story through data. Deliver clear, on-time reporting and insights that translate numbers into business outcomes.
• Guard measurement integrity. Maintain clean data across analytics and reporting tools, ensuring accurate tracking and alignment between platforms.
• Champion testing. Drive a steady cadence of creative, audience, and bidding experiments; document results and scale winners.
• Coordinate vendors and orders. Manage digital partners, DSPs, and traditional vendors (broadcast, radio, print, OOH/DOOH); oversee IOs/BOs, makegoods, and reconciliations.
• Coach and lead. Oversee the daily work of Advertising Specialists — set expectations, provide feedback, and foster continuous improvement.
• Strengthen the foundation. Maintain SOPs, enforce quality standards, and implement automations that improve accuracy and efficiency.
• Lead Incident Response. Classify issues, stabilize quickly, communicate clearly, and close the loop with RCA and prevention.

Requirements

• 6+ years of paid media experience across Meta, Google/YouTube, and at least two of TikTok, LinkedIn, Pinterest, or Reddit, plus at least one DSP (The Trade Desk, StackAdapt, or comparable)
• A track record of operating independently — you've carried a portfolio without close supervision and you keep your own commitments on track
• Proven experience managing or formally mentoring direct reports; you know the difference between delegating and dumping
• Proven cross-channel planning across digital, programmatic, and traditional media (broadcast TV, radio, OOH/DOOH, print)
• Experience with broadcast orders (IO/BO) and vendor coordination for traditional placements
• Strong command of campaign architecture — naming, UTM, audience segmentation, bidding, and geo/device mapping
• Highly detail-oriented and QA-driven; adept at catching setup or tracking errors before launch
• Skilled in data storytelling, reporting, and visualization — turning performance data into actionable insights
• Confident client communicator; proactive, organized, and able to translate complex data into next steps
• Advanced Excel/Sheets (pivots, lookups, formulas); TapClicks, Workamajig, Bionic, or Looker Studio experience welcome — we'll train on ours

Preferred

• Familiarity with Marketing Mix Modeling and how its output informs budget and optimization strategy
• Hands-on traditional trafficking experience (IO/BO issuance, makegoods, reconciliation)
• Familiarity with the Alaska market, experience in advertiser-specific compliance, and relevant platform certifications or programmatic accreditations

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Short-term disability insurance
• Long-term disability insurance
• Accidental death and dismemberment insurance
• 401(k)
• Paid time off
• In-office snacks and refreshments for Anchorage-based employees
• Lunch benefits for remote employees