Associate director of advertising Retail media
Minneapolis, MN (Remote)
Posted 10 hrs ago
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Job Summary
Own the end-to-end retail media program for key brand partners, directing strategy, budgeting, and optimization across Amazon and other networks to drive profitable growth.
- Lead retail media strategy and execution for key brand partners.
- Oversee planning, optimization, and performance analysis of advertising campaigns across Amazon and other retail media networks, ensuring alignment with client goals and profitability targets.
- Develop media plans, manage budgets, guide channel tactics, and use data to refine audience targeting and campaign structures.
Job Description
Responsibilities
- Lead retail media strategy and execution for key brand partners.
- Oversee planning, optimization, and performance analysis of advertising campaigns across Amazon and other retail media networks, ensuring alignment with client goals and profitability targets.
- Develop media plans, manage budgets, guide channel tactics, and use data to refine audience targeting and campaign structures.
- Collaborate closely with internal teams and clients, provide strategic recommendations, and create clear performance reports that connect advertising investment to business outcomes.
- Mentor team members, improve processes, and contribute to Vertical Rail’s thought leadership in retail media and ecommerce.
Requirements
- Experience in retail and ecommerce environments, including Amazon or other major retail media platforms.
- Demonstrated team management and leadership skills with the ability to coach, mentor, and develop talent.
- Background in sales, client-facing strategy, or account management with a focus on driving revenue and profitability.
- Operations management and budgeting skills, including campaign pacing, forecasting, and resource planning.
- Proficiency with advertising and analytics tools (e.g., Amazon Ads Console, DSPs, retail media platforms, reporting dashboards).
- Strong analytical and problem-solving abilities, with comfort interpreting complex data sets and translating insights into actions.
- Excellent written and verbal communication skills for presenting strategies, results, and recommendations to stakeholders.
- Bachelor’s degree in marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Prior experience in agency, brand-side media, or performance marketing roles is highly beneficial.
Benefits
- Vertical rail offers competitive salary and benefits.
- Vertical rail is a privately owned company that values long term relationships with its employees. We provide a flexible work environment that allows a balanced work/personal life.
Vertical Rail
Amazon is tricky. Brands must continuously navigate hundreds of intersecting decisions in an effort to compete, sell, and maximize profits. Strangely, few have the time and resources to make these important decisions with confidence.The marketplace operates at a loss which puts a significant strain on a seller’s ability to profit. Amazon’s business model puts the customer first and the interests of sellers last. Compounding policies, inept seller support, fees, time, and relentless competition make Amazon a difficult and sometimes outright inhospitable environment to do business. You need a guide.Vertical Rail is an Amazon & Ecommerce Agency that can save you time, solve problems and protect profit. At the end of the day, you need someone who understands the marketplace from all seller angles and knows what successful brands do to succeed. Not a one-trick-pony, Vertical Rail has helped over 100 brands overcome complex problems in Amazon and takes dead-aim on their goals.The exact help you need. Support brands with proven knowledge, expertise, and strategy.Overcome complex problems and barriers for 1P, 3P, Hybrid sellers.Drive growth in Amazon.Best-In-Class advertising.1P, 3P and Blended reports.Leveraging insights and data to fuel sustainable long-term growth.Vertical Rail is a division of Select Sales, an agency who represent clients at Target, Best Buy, Menards, Amazon, Walmart, Sam's Club and more.
