Associate Director of Admissions Marketing - MSUAASF Range D

Responsibilities

• Establish and execute a strategic recruitment communications plan aligned with enrollment goals
• Develop and manage transfer partnership marketing strategies and real-time communications needs
• Build and maintain cross-functional and external partnerships to support recruitment initiatives
• Direct CRM strategy, website content, print materials, and digital/social platforms
• Develop and implement a comprehensive prospective student communications plan
• Ensure consistent, timely, and targeted messaging across all stages of the recruitment funnel
• Provide lead work direction to CRM Data Specialist
• Oversee CRM utilization, training, and data-informed communication strategies
• Develop and manage the admissions marketing budget
• Perform other duties as assigned in support of enrollment and institutional priorities

Requirements

• Master’s Degree and 3 years of experience in Admissions, Advising, Enrollment Management or Marketing OR Bachelors Degree and 4 years of experience in Admissions, Advising, Enrollment Management or Marketing.
• Graphic design experience
• Experience with a customer relationship management tool
• Advanced knowledge of marketing strategies
• Experience with social media platforms
• Ability to interact with multiple and diverse groups of people and a commitment to fostering a diverse working and learning environment

Preferred

• Campus visit programming leadership experience
• Advanced knowledge of recruitment and enrollment practices
• Experience leading staff
• Higher Education Experience

Benefits

• Benefits Information: At Minnesota State, we take your well-being and work-life balance seriously. We offer a comprehensive benefits package that features low-cost medical and dental insurance with affordable deductibles, employer-paid life insurance, short- and long-term disability, and pre-tax healthcare and dependent care accounts with a roll-over option. To further support your holistic health, employees also have access to a confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling. Detailed plan details, rates, and coverage choices can be reviewed directly via the State Employee Group Insurance Program (SEGIP) website.   To support your life outside of work, our package includes 12 paid holidays, generous vacation and sick time, and six weeks of Paid Parental Leave. We also help you secure your financial future with a robust Pension Plan, 457(b) and 403(b) retirement accounts, and various investment options. Furthermore, we invest in your growth by providing dedicated professional development and tuition waivers for both you and your dependents. Please note that specific benefit eligibility and coverage levels may vary depending on the type of position, employee classification, and collective bargaining agreements.