Responsibilities

• Lead Acquisition Strategy
• Shape acquisition strategy across both non-paid audience growth (registrations, newsletter signups, event/webinar sign-ups, leads) and paid subscription growth (individual and enterprise/group subscriptions).
• Define messaging direction, cadence, channel strategy, testing approaches, and conversion paths for acquisition campaigns.
• Align acquisition strategy with campaign timelines and business priorities in partnership with Planning.
• Contribute to team development, process improvement, and consistency across acquisition work.
• Plan Campaigns & Develop Solutions
• Build strategic acquisition solutions for campaigns as they enter AEG through Planning.
• Recommend promotional plans spanning email, newsletters, digital placements, website assets, event channels, and more.
• Ensure every acquisition strategy has clear goals, target audiences, cadence, creative needs, testing opportunities, and KPIs.
• Help present acquisition recommendations to Executive Directors and sector teams.

Requirements

• Audience Acquisition: 2 years (Required)
• Lead Generation: 2 years (Required)
• Asana: 2 years (Required)
• Newsletter Growth: 2 years (Required)
• Paid Media: 2 years (Required)
• Experience developing audience acquisition strategy, including registration, lead generation, and newsletter growth
• Strong skills in messaging, cadence, CTA development, and conversion-path planning
• A data-informed approach to campaign optimization
• Proven ability to collaborate cross-functionally with planning, operations, art, and stakeholder teams
• Experience managing creative requests through project tools such as Asana

Preferred

• Experience in paid subscription marketing, paid media, or recurring revenue models is a plus

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance