Associate Digital Strategist, Lifestyle

New York City, NY (Hybrid)

$56K/yr – $70K/yrMid Level4+ years expFull time

Posted 5 days ago

Job Summary

Own and oversee daily social community management across multiple platforms, monitor conversations and trends, and craft brand-aligned responses. Collaborate with clients and cross-functional teams to publish content, translate insights into actionable ideas, and drive monthly reporting and performance learnings.

  • Lead daily community management and comment engagement
  • Collaborate with clients on authentic brand content
  • Own monthly reporting and strategic recommendations

Job Description

Responsibilities

  • Be the Voice of the Brand - Own daily community management across social platforms (i.e. Instagram, TikTok, Linkedin, YouTube, X, and Facebook) for our Brands - identifying opportunities to comment on other posts and responding to comments on our own - Monitor brand, competitor, and industry conversations regularly, sharing insights with our Brands as needed - Quickly draft and post comments aligned with established Brand voice guidelines - Spot and flag potential issues early, and respond per our established protocols - Maintain trackers to log community engagements, responses, and opportunities surfaced Work Closely with Clients - Join client meetings to listen in on any social listening / community management / social publishing needs or shifts, as well as sharing social insights in real time - Review meeting agendas and recaps that keep everyone aligned - Provide thoughtful perspectives and platform-informed recommendations live and via email - Proactively respond to our client emails for the workstreams you manage - Collaborate with clients and partners on content that authentically features the brand Collaborate and Plan Across Teams - Publish content, maintain content calendars, and keep cross-functional teams up to date - Comfortable with reporting and publishing tools to execute content calendars - Track performance and share learnings to inform future work - Own monthly reporting and share insightful, thoughtful recommendations - Help translate social trends, tone shifts, and memes into actionable content ideas for weekly trendspotting recommendations Team Management & Collaboration - Mentor junior team members, delegating tasks effectively to teach the craft and build team capability. - Oversee daily workflow, prioritize time-sensitive deliverables, and manage workload capacity transparently - Partner with internal teams to ensure seamless collaboration and high-quality outputs. - Actively contribute distinct points of view and ideas in team meetings to drive business success

Requirements

  • - 2–4 years of experience managing social media communities on behalf of brands (internships count!)
  • - A strong grasp of social platforms—especially Instagram and TikTok —and the rhythm of what makes content land
  • - Solid writing and communication skills; you can channel a brand voice while still sounding human
  • - A proactive, detail-oriented mindset and a genuine interest in culture, social trends, and internet behavior
  • - A team-first attitude and excitement to learn from others
  • - Experience in CPG, Travel, Lifestyle brands is a plus, but curiosity is essential

Benefits

  • - A workplace that’s alive with courage, ideas, respect and humanity
  • - Professional growth and development programs to help advance your career
  • - Comprehensive health care and wellness plans for your entire family
  • - A 401(k) Savings Plan and Flexible Spending Accounts
  • - Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • - Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
M Booth logo

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984
New York, NY, US
414 employees (109 in marketing)
67% recommend to a friend
79% CEO approval

Salaries

Posted range

$56K/yr – $70K/yr

Taken straight from the job posting.

See all M Booth salaries

Marketing Team

Marketing Team Size
77 (19% of company)
Median Career Experience
11 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
16

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
29.1%
Direct
55.1%
Referral
5.9%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~407
M Booth logo

Associate Digital Strategist, Lifestyle

M Booth · New York City, NY · Hybrid