Associate Digital Marketing Manager - Paid Social & Programmatic Performance Marketing

Responsibilities

• Within own portfolio and/or area of expertise, acts as a champion for all things digital marketing
• Leads and/or manages the development and delivery of digital marketing capabilities, project fulfilment, and/or change management/communication
• Acts as a subject matter resource, providing insights to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscape
• Helps to develop strategy (e.g., in relation to personalization and/or product roadmaps) with relevant stakeholders
• Reviews reporting and data to identify key areas of improvement, collaborating with internal/external business partners for improved operational strategy/effectiveness
• Assists with the development of processes/operational structure in support of real-time data acquisition (internal and/or external), synthesis, and communication
• Prepares and distributes relevant reports to stakeholders, based on project need
• May own governance of selected projects within own area of expertise, including related risk/control management activities

Requirements

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 5+ years relevant experience
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form
• Ability to work collaboratively and build relationships

Preferred

• In lieu of 5+ years of relevant experience, TD will consider those with a Bachelor's Degree and 3+ years of relevant experience.
• Channel remit: Meta (75% of role,) LinkedIn, Reddit, TikTok (25%) Podcasts, video and other paid social channel experience a plus (~5%).
• Experience building paid social campaigns, ads, optimizing account structures and setting up incrementality tests.
• Understanding of Meta platform best practices, and creative best practices for paid social ads.
• Experience managing media agencies to execute performance campaigns.
• Financial Services digital advertising experience preferred; B2B marketing a plus.
• Comfort building tagging plans for new Floodlights or Meta CAPI / Pixel events.
• Creative feedback and insights development, particularly for paid social ads.
• Commitment to ongoing L&D for subject matter expertise. Staying up to date on channel best practices, refining strategy based on insights, and streamlining go-to-market approach across Paid Social as a member of the COE.
• Data-driven measurement and decision-making skills to inform roadmap, campaign execution and optimization of best-in-class digital marketing.

Benefits

• Our Total Rewards Package includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.