Associate Design Director, Social, MAC

Responsibilities

• Collaborate with the Director, Social Creative to develop breakthrough, social-first campaigns across new product launches and equity initiatives—elevating M·A·C’s look and feel, driving engagement and reaching new audiences.
• Collaborate with Designers and Video Editors based on the scope of each project, while also being able to independently design, film, edit and produce social assets for global 360 campaigns, with a focus on Instagram and TikTok. Oversee creative development, pre-production, production and post-production across assigned campaigns.
• Lead and art direct creative shoots from lo-fi content to high-production photo and video—ensuring strong visual expression, clear creative direction and social-first execution.
• Partner with Consumer Engagement and the Social Editor to develop earned TikTok concepts for high-priority campaigns.
• Collaborate with the Audience team to optimize campaigns through strategic asset development, cadence planning, performance insights and benchmarking.
• Partner with Editorial to maintain a strong, consistent tone of voice across social, including writing and refining captions to ensure copy feels on-brand, engaging and platform-native. Support community engagement and commenting across select platforms.
• Extend TikTok and Instagram strategy across M·A·C’s broader digital ecosystem, ensuring social ideas translate effectively across key brand touchpoints.
• Develop and oversee owned social content briefs for MAC makeup artists, external creators, regional channels and celebrity ambassadors.
• Clearly communicate creative direction and design requirements to Designers, Video Editors and cross-functional partners throughout all stages of production.
• Identify and introduce emerging talent, creators, vendors and agencies for social asset creation and campaigns.

Requirements

• BA or BFA preferred.
• 5+ years of design experience, including proven experience leading and directing on set.
• Portfolio required, demonstrating social-first creative thinking, hands-on design and editing, beauty related creative direction, short-form video and work across both lo-fi and high-production content.
• Beauty experience required, with a strong understanding of makeup and Artistry and experience directing photo and video shoots with celebrity talent.
• Strong understanding of social campaign planning, content sequencing and cadence development across global and regional channels.
• Ability to interpret social performance data and apply insights to creative development and optimization.
• Exceptional visual taste and a strong point of view across beauty, fashion, entertainment and culture.
• Deep understanding of global social platforms, the digital media landscape and emerging platform tools.
• Proficiency in Adobe Creative Suite, Keynote, PowerPoint and Figma, with working knowledge of After Effects and basic video editing.
• Experience using social publishing and scheduling tools, including platforms such as Dash Hudson.

Benefits

• In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.