Responsibilities

• Lead the CRM deployment process for all US & Canada brands from creative briefing through execution.
• Develop and lead the adoption of US and Canada CRM principles (Email & SMS).
• Act as the enterprise CRM expert, driving adoption through stakeholder education and championing consumer-first marketing practices.
• Partner with eCom, Brand, Media, Shopper Marketing, Data & Analytics, and agency teams to integrate CRM within broader omnichannel marketing strategies.
• Drive the evolution of personalization capabilities through segmentation, journey design, testing frameworks, and lifecycle marketing strategies.
• Deliver measurement frameworks, performance reporting, and actionable insights that quantify business impact, guide optimization, and inform future marketing investment decisions.
• Lead test-and-learn initiatives across Email and SMS programs, translating results into scalable best practices.
• Own CRM health and deliverability, including email reputation, IP warming, inbox placement, and customer experience optimization.
• Partner with Media and Digital Marketing teams to translate audience insights and first-party data into cross-channel activation strategies that improve targeting, personalization, campaign performance, and media efficiency across owned and paid channels.
• Contribute to audience and data strategy initiatives, including first-party data collection, governance, segmentation, and activation frameworks that support both CRM and broader digital marketing objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5-8 years of CRM experience on the client side or at an agency.
• Experience working with CRM, marketing automation, audience activation, and customer data platform (CDP) technologies.
• Knowledge of CRM technology and data-driven marketing with the ability to translate insights into strategic business recommendations.
• Experience developing audience segmentation, personalization, and lifecycle marketing strategies.
• Understanding of email deliverability and CRM health, including IP warming, sender reputation, inbox placement, authentication protocols, and compliance best practices.
• Understanding of privacy regulations, consent management, and Email/SMS compliance requirements in the US and Canada considered an asset.
• Proven ability to influence and manage diverse stakeholder groups across Brand, Media, Shopper, Analytics, Legal, Technology, and agency partners.
• Strong quantitative, analytical, and measurement skills, including evaluating business impact and communicating results to senior leadership.
• Strong presentation and storytelling skills, with the ability to simplify complex data and technical concepts for non-technical audiences.

Benefits

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office (Monday - Thursday in the Office, Friday work from Home)
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• On site Pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages!