Associate Creative Director, Writer

New York City, NY (Hybrid)

$130K/yr – $145K/yrSenior Level6+ years expFull time

Posted 7 hrs ago

Job Summary

Own concepting and creative leadership across campaigns from brief to final production, collaborating with art, strategy and production to deliver on client goals.

  • Lead concepting and campaign architecture with cross-team collaboration
  • Drive on-set execution and vendor relationships to ensure quality
  • Present work to clients and help build a unified brand language

Job Description

Responsibilities

  • Collaborate with ACD, Art partner to ideate and create work that delivers on client goals and aligns with Giant Spoon’s mission to expand how audiences experience brands, while also having a nuanced understanding of client feedback and a client’s place in the market.
  • Translate creative strategy into creative ideas, exhibiting an expert understanding of the client's brand story, the cultural environment, the marketing approach and the competition.
  • Work hand in hand with an Art partner to develop internal and external presentations of creative ideas and thought processes
  • Effectively share and present work internally to creative leadership and present a strong point of view; confidently pushing the envelope or proposing alternative approaches
  • Collaborate with Strategy, Design and Production Teams to maintain the integrity of the creative through the concept and campaign development process
  • Lead relationships with outside vendors and collaborators (e.g. directors, stylists, models, editors, etc.)
  • Serve as a creative lead on-set for shoots, managing execution and working directly with outside vendors in real time to ensure quality of the final product
  • Manage the day-to-day work of junior team members and may have direct reports on their own projects or across other projects to manage and mentor
  • Present work to clients passionately, articulately, and in a way that reflects an understanding of client goals/desires while continuously building a deeper relationship with clients.
  • Communicate concepts creatively when traditional modes of representation aren’t appropriate for the situation at hand (i.e. sketches, collages, requesting a client workshop etc.)

Requirements

  • 6+ years of experience as a conceptual writer in an advertising agency
  • Mastery of concepting, campaign architecture, and short form writing
  • Experience with and passion for conceptual thinking, campaign development, and cross-channel creative execution
  • Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
  • Concept and create beautifully designed content from briefs, insights and strategy
  • Experience working with Google Suite (Gmail, Docs, Slides, Sheets) a plus
  • Works efficiently in a fast-paced environment
  • Possesses keen problem-solving skills and overcomes challenges successfully
  • Exhibits openness for learning and growth
  • Takes personal initiative and demonstrates independent thinking

Benefits

  • medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
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Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001
El Segundo, CA, US
694 employees (281 in marketing)

Salaries

Posted range

$130K/yr – $145K/yr

Taken straight from the job posting.

See all Wpromote salaries

Traffic Signals

Monthly Visitors
584.9M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%

Headcount Trend

Current headcount: ~684
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Associate Creative Director, Writer

Wpromote · New York City, NY · Hybrid