Associate Creative Director, Copy at GSW, powered by Syneos Health | New York City, NY | $140K/yr – $160K/yr

Associate Creative Director, Copy

New York City, NY (On-site)

$140K/yr – $160K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own the creative direction for pharma copy with strong cross-functional alignment, shaping both long-form and short-form content under strict regulatory guardrails.

Copy leadership and brand storytelling: own voice, tone, and cohesion across campaigns.
Content development and regulatory navigation: craft engaging messages while meeting MLR standards.
Cross-functional collaboration and mentorship: partner with UX/Tech/CX and grow the copy team.

Job Description

Responsibilities

Serve as the creative lead and “owner” of copy across assigned brands and campaigns.
Partner with art directors on brand and concept development, ensuring cohesive visual and verbal storytelling.
Lead the development of long-form and short-form content, maintaining brand tone, consistency, and regulatory compliance (MLR).
Collaborate with UX, Tech, and CX teams to align content with user experience and platform requirements.
Provide strategic input and creative leadership in client meetings and presentations.
Participate in market research and message testing to refine promotional content.
Mentor and manage copywriters, fostering a culture of creativity and collaboration.

Requirements

Bachelor’s degree in advertising, marketing, communications, English, journalism, or a related field.
8–10 years of experience in an agency setting, with at least 6 years in pharmaceutical copy leadership.
Exceptional copywriting, storytelling, and communication skills.
Proven ability to manage cross-functional teams and mentor creative talent.
Strong conceptual thinking and ability to connect abstract ideas into compelling narratives.
Deep understanding of social platforms (e.g., X/Twitter, Instagram, YouTube) and emerging cultural trends.
Experience navigating regulatory processes and medical/legal review (MLR).
Ability to quickly grasp complex medical and technical content and translate it into clear, engaging messaging.

Preferred

Benefits

benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time.

GSW, powered by Syneos Health

GSW, powered by Syneos Health, is a full-service communications agency that goes beyond advertising to create personalized brand experiences with a focus in health and wellness. Our services include advertising, digital and closed-loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media, and market research.GSW spans six offices including Columbus, Ohio, LA, New York, and Toronto, as well as a diversified client roster steeped in pharma, diagnostics, advanced genetics, big data, device, and wellness, career opportunity awaits.

Founded in 1977

Westerville, Ohio, USA

313 employees (121 in marketing)

www.gsw-w.com