Responsibilities

• Concept and develop campaign ideas across full-funnel media, social, email, paid, experiential, and brand moments, from brief through final execution.
• Partner with the Creative Director to set creative direction, translate strategy into platforms, and maintain brand consistency across all channels and touchpoints.
• Bring a strong point of view to how Good Sam shows up on every platform, with a particular emphasis on breakthrough social content (TikTok, Instagram Reels, YouTube Shorts) that earns engagement and drives brand growth.
• Lead creative for email marketing campaigns, developing concepts and copy that drive engagement and conversion across the CRM funnel.
• Contribute to experiential creative for Good Sam rallies, RV shows, and brand activations—from booth design and event materials to on-site brand moments that resonate with the RV community.
• Write and present compelling creative concepts and briefs to internal stakeholders with clarity and conviction.
• Stay ahead of creative and cultural trends—from emerging social formats to creator economy shifts—translating them into relevant opportunities for the Good Sam brand.
• Lead day-to-day creative execution across multiple workstreams simultaneously, maintaining quality standards at speed in a lean team environment.
• Mentor junior creatives through direct feedback and skills development, with a focus on social-first storytelling and AI-enabled production.
• Collaborate with external creative partners—freelancers, production companies, and creators—ensuring integration with the in-house team and adherence to brand standards.

Requirements

• 6–9 years of creative experience, with time at an agency and ideally some brand-side exposure; portfolio demonstrating strong conceptual thinking, not just execution.
• Proven expertise in social-first creative—deep understanding of platform-native formats, creator culture, and what makes content earn organic reach across TikTok, Instagram, YouTube, and emerging channels.
• Hands-on experience using AI tools (generative image, video, and copy tools) in a real-world creative production environment, not just experimentation.
• Experience working across a full marketing stack—campaigns, social, email, paid media, and experiential—in a fast-paced environment where one person often wears multiple hats.
• Strong writing skills across formats—scripts, headlines, email copy, creative briefs, and stakeholder presentations.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects), Figma, and familiarity with the current generative AI creative toolstack.
• Collaborative, low-ego approach to creative leadership; able to give and receive direct feedback.
• Bachelor’s degree in Advertising, Fine Arts, Design, Communications, or a related field; equivalent professional experience considered.

Preferred

• Genuine connection to the outdoors, camping, or the RV lifestyle is a meaningful plus.

Benefits

• Paid Time Off
• 401(k)
• an Employee Assistance Program
• Good Sam Roadside Assistance
• discounts
• paid parental leave (if eligibility is met)
• Tuition Reimbursement (if eligibility is met)
• on the job training opportunities
• Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more!
• Part-time associates are offered access to dental & vision coverage!