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New York State Department of Health

Associate Commissioner for Strategic Communications - 136

Albany, NY (On-site)

$142K/yr – $179K/yrSenior Level8+ years expFull time

Posted 6 months ago

Job Summary

Drive integrated public affairs and digital marketing for a department, coordinating with the Governor’s office and state agencies.

  • Own development and execution of an integrated communications plan across earned media, digital, and web.
  • Must-have: Bachelor’s degree in Communications, Marketing, or related field with eight years of relevant experience.
  • Lead the Public Affairs Group and align cross-agency communications initiatives.

Job Description

Responsibilities

  • Advises the Commissioner, Executive Deputy Commissioner, Chief of Staff, and Deputy Commissioners in handling sensitive matters that have the potential to significantly affect agency policy, budget, and programs.
  • Formulates an integrated communications and digital marketing strategy to advance the agency’s mission and initiatives.
  • Coordinates communications activities with the Governor’s office, other State agencies, and relevant outside entities concerning communications events and activities.
  • Develops an agency-wide communications plan that integrates earned media, digital and social media, and web strategy, and paid digital marketing campaigns in order to advance the Department’s core priorities and initiatives.
  • Develops a multi-channel public relations and marketing strategy designed to explain and focus public attention on the Department’s achievements and responsibilities.
  • Coordinates all agency marketing and social media presence in furtherance of agency-wide workforce needs and all high-level agency-wide initiatives.
  • Spearheads efforts to modernize and improve the Department’s website.
  • Provides strategic leadership, supervision, training, and evaluation to staff in the Public Affairs Group.

Requirements

  • A Bachelor’s degree in Communications, Marketing, or related degree and eight years of relevant experience

Preferred

  • Demonstrated ability to quickly and effectively coordinate the work of Communications staff to execute integrated communications campaigns that merge earned media, stakeholder engagement, digital projects, and social media initiatives to meet the goals and objectives of the agency.
  • A thorough understanding of digital, text and online communications, including but not limited to Facebook, Bluesky, X, LinkedIn, and Instagram.
  • Experience with digital advertising planning and buying, including direct buys through self-serve platforms and DSPs
  • Exceptional written and verbal communication skills.
  • Strong leadership and team management abilities.
  • Ability to analyze and interpret data to inform communication strategies.
  • Ability to think strategically and manage multiple projects simultaneously.
  • Knowledge of branding and marketing principles.
  • Creativity and innovation in developing communication strategies.

Benefits

  • work-life balance and a generous benefits package, worth 65% of salary, including:
  • Holiday & Paid Time Off
  • Public Service Loan Forgiveness (PSLF)
  • Pension from New York State Employees’ Retirement System
  • Shift & Geographic pay differentials
  • Affordable Health Care options
  • Family dental and vision benefits at no additional cost
  • NYS Deferred Compensation plan
  • Access to NY 529 and NY ABLE College Savings Programs, and U.S. Savings Bonds
  • And many more...
New York State Department of Health logo

New York State Department of Health

3.7 Glassdoor

We protect and promote the health of New Yorkers by preventing and reducing the threats to public health and assuring access to affordable, high-quality health services. Visit us at health.ny.gov, facebook.com/NYSDOH, instagram.com/nysdoh, twitter.com/HealthNYGov, or youtube.com/NYSDOH.

Founded in 1901
Albany, New York, USA
4.3K employees (39 in marketing)
health.ny.gov
81% recommend to a friend
31% CEO approval

Salaries

Posted range

$142K/yr – $179K/yr

Taken straight from the job posting.

See all New York State Department of Health salaries

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Associate Commissioner for Strategic Communications - 136

New York State Department of Health · Albany, NY · On-site