Associate Brand Marketing Manager

Victor, NY (On-site)

$98K/yr – $131K/yrEntry Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own brand messaging and cross-functional GTM for a CVI portfolio, driving plan development, asset delivery, and field enablement with sales and medical/legal oversight.

  • Brand stewardship and messaging: Translate brand strategy into claims and campaigns across the portfolio.
  • GTM launches and field enablement: Lead cross-functional launches with asset delivery, training, and sales collateral updates.
  • Performance signals: Track KPIs, run monthly/quarterly reporting, and turn data into program actions.

Job Description

Responsibilities

  • Develop deep understanding of CVI product portfolio.
  • Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.
  • Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products.
  • Supports go-to-market for new product and program launches, collaborating across the company to successfully execute.
  • Manages timelines, checklists, asset delivery and supports rep training rollout.
  • Translates insights/data into actions to support program development.
  • Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market. This includes updating sales collateral, gathering of field feedback and management of asset libraries.
  • Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.
  • Supports research execution, surveys and analysis of customer feedback.
  • Helps coordinate content for advisory boards, webinars and peer-to-peer education events.
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CooperCompanies

Chubb is a world leader in insurance. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs approximately 40,000 people worldwide.Read our Social Media Guidelines here: https://www.chubb.com/us-en/about-chubb/chubbs-social-media-guidelines.aspxNotre section « À propos » est également disponible en français, ici: https://www.chubb.com/ca-fr/about-chubb-in-canada/a-propos-de-chubb-au-canada.aspx

Founded in 1985
CHE
40K employees (1,063 in marketing)