Support Purina brand marketing activities, including plan development, promo execution, and analysis to inform packaging, budgets, and product launches.

• Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market
• Assist in the execution of promotional programs/calendar
• Manage coupon and customer relationship marketing
• Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvements to programs
• Manage packaging changes due to product, graphic, and or formula changes
• Assist in management of budgets, as well as evaluate share, sales, and profit for the brand
• Maintain packaging and product forecast
• Monitor inventory
• Track brand sales performance and analyze syndicated scan data to recommend changes/improvements based on your analysis of the business and the competitive market
• Participate in qualitative and quantitative marketing research to impact your business and brand decisions

• Develop customer presentations that communicate updates to promotional/trade calendars
• Plan and execute merchandising events, retail tools, and point of sale (POS) displays