Associate Brand Manager

New York City, NY (Hybrid)

$75K/yr – $95K/yrEntry Level3+ years expFull time

Posted 8 days ago

Job Summary

Owns end-to-end brand and trade program delivery in the Americas, coordinating consumer, trade and PR initiatives, leading project management and agency partnerships, and ensuring brand stewardship across activations.

  • Lead development and execution of brand and trade plans
  • Coordinate agencies, projects, and KPIs to ensure timely delivery
  • Drive consumer-centric activations and partnerships

Job Description

Responsibilities

  • Support the Development & Execution of Americas Brand and Trade Plans
  • Support Consumer, Trade & PR Programs
  • Assist with Consumer-Centric Activations: Events, Advocacy Team, and Partnerships
  • Lead Project Management, Agency Coordination & Brand Stewardship

Requirements

  • 3–5 years of marketing or agency experience, with a bachelor’s degree required.
  • Experience in advertising and digital media, with a strong understanding of marketing execution and tactics.
  • Experience working in a small, growing business, demonstrating agility, adaptability, and the ability to manage multiple priorities.
  • Commercial awareness, including effective budget management and resource allocation.
  • Strong collaboration and relationship-building skills, with the ability to work proactively and independently.
  • Proven experience coordinating multiple agencies, managing deliverables, and working toward clear objectives and KPIs.
  • Innovative, creative, and positive thinker who balances creativity with practical, results-driven solutions.

Benefits

  • Competitive base salary
  • Bonus opportunity
  • Full medical, Dental, vision and life insurance
  • 401k plan with employer matching
  • Flexible hours
  • Competitive PTO / sick day package
  • 11 public holidays
  • product allowance payment
  • Professional and personal development opportunities
Whyte & Mackay logo

Whyte & Mackay

Welcome to Whyte and MackayA passionate community dedicated to making exceptional Scotch, since 1844. Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. We are whisky makers. We believe there is a whisky for everyone to enjoy. From island to highlands, each of our five whisky distilleries is an invitation to experience incredible whisky brands and discover the world of diverse flavour Scotch has to offer. Whyte and Mackay was founded with a vision to create a superior Scotch for the thriving community of Glasgow. Today that belief in creating connection and community holds true as the purpose in all that we do. Makers, Leaders, Innovators and Storytellers. At Whyte and Mackay we all have a hand in the whisky we make. From acorn to cask; to bottle; to glass - we take pride in all we do and make. How we treat each other day-to-day is as important as how we nurture our whisky year-to-year. We strive to be our best by working together to help each other grow. We celebrate thinking ahead to drive change today, because we believe we will shape the future of whisky. We are on a transformative journey, investing our people, our planet and our brands. In our Whyte and Mackay Green Print we laid down our sustainability commitments and how we will make a positive impact on our planet. Our Community agenda informs how we are shaping life at Whyte and Mackay for every one of our people. We are committed to offer great workplace experiences across every function of our business. Welcome to Whyte and Mackay, a driving force in whisky, renowned for building brands that stand out. Connect with us to discover more about our Whyte and Mackay community and the journey we are on. Please enjoy our brands responsibly.

GBR
584 employees (85 in marketing)

Salaries

Posted range

$75K/yr – $95K/yr

Taken straight from the job posting.

The middle of this range ($85K) is 14% below the median base salary for Brand Manager roles in the United States ($99K).

Brand Manager median pay in the United States

$100K/yr

Most pay falls between $83K and $115K. Based on 162 salaries.

See all Whyte & Mackay salaries

Marketing Team

Marketing Team Size
85 (15% of company)
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.3K
Traffic Source Mix
Search
54.4%
Direct
32.3%
Referral
7.2%
Social
4.8%
Paid
1.2%

Headcount Trend

Current headcount: ~584
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Associate Brand Manager

Whyte & Mackay · New York City, NY · Hybrid