Associate Brand Manager, Value

Plano, TX (Hybrid)

$99K/yr – $105K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end product development and marketing for value and snacking at KFC, coordinating cross-functional launches from concept to market.

  • Own end-to-end product development and launch oversight for value and snacking.
  • Requires 4+ years industry experience as a strong signal.
  • Plano, TX in-office three days per week as a standout requirement.

Job Description

Responsibilities

  • End-to-end accountability for development and management of new and existing products for launch, understanding critical paths and identifying where there is flex and where there is not.
  • Lead Value and Snacking Innovation Pipeline Development, unlocking new category entry points, identifying whitespace opportunities, and driving future growth for the business.
  • Lead Product Marketing For Value And Snacking
  • Discover: Accountability for Product Innovation and Renovation, lead creation, improvement, and consumer validation of products based on market trends, menu gaps, and consumer needs. Own the product concept writing, product naming, product positioning, product placement, pricing strategy, and packaging strategy.
  • Design: Accountability for Cross-Functional Collaboration to build best in class program designs to build profitable and sales driving product launches and/or sustain plans. Own program design, test market design & sell in, calendar planning, program integration, merchandising strategy, channel management, execution & timelines.
  • Deploy: Accountability for Cross-Functional Collaboration to ensure smooth product rollouts. Own program execution, window execution, performance tracking.
  • Execute with Excellence in Collaboration with Internal and External Stakeholders:
  • Partner with Coach to gather and analysis of competitive food and beverage landscape, and new and emerging food trends to support the identification of new menu innovation opportunities
  • Collaborate with Consumer Insights and FIT partners to generate new product ideas, write concepts and execute product test plans, providing input demonstrating understanding of key insights
  • Partner with Coach, Consumer Insights and FIT partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals
  • Generate timelines and work back schedules for test and national programs partnering with internal cross-functional partners, such as Operations, FIT, Finance, RSCS, Digital, and Integrated Marketing Communications Team.
  • Support test market calendar execution by collaborating with cross-functional teams from a variety of departments including IMC, FIT, Consumer Insights, Operations, Finance, Supply Chain, and Agency partners
  • Coordinate cross-functional collaboration and requests to prepare for key business stage gates (test market alignments, test design ideations, draft forecasts, operational considerations, supply deadlines and authorization dates)
  • Leading cross-functional meetings - providing key updates and seeking out critical cross-functional input to move projects forward
  • Partner with Coach to develop strategic documents for program recommendation and alignments
  • You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.

Requirements

  • BA or BS Degree; MBA preferred.
  • 4+ years industry experience preferred.
  • Positive, can-do attitude and collaborative leadership style.
  • Genuine passion for food and customer experience.
  • Strong analytical and creative problem solving skills.
  • Strong project management, presentation, and interpersonal/influencing skills.
  • Strong written and verbal communication skills.
  • Strategic and creative thinker and storyteller.
  • In-office attendance at Plano, TX office 3 days a week (Tuesday, Wednesday and Thursday).

Preferred

  • MBA preferred.
  • Relevant experience on well-established CPG products or in QSR/Restaurant industry.

Benefits

  • What’s in it for you?
  • Opportunity to make a meaningful impact on the trajectory of the KFC US business by exciting brand fans and driving transactions.
  • Collaborate with high-performing, cross-functional teams.
  • Contribute to a culture that values smart, heart, and courage.
  • Build expertise and leadership skills in a dynamic, globally recognized organization.
KFC logo

KFC

We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952. Our unrivaled people and culture are the true heart and soul of our brand. It’s where our people promise comes to life every day. Where our employees can be their best selves, make a difference, and have fun — serving chicken and delighting customers at more than 28,000 restaurants in 150 countries and territories around the world. There’s room for all people and voices at our table. Pull up a chair. At the center of our restaurant system is the KFC Global division, which serves as our global Restaurant Support Center (RSC) headquartered in Dallas, TX. Here, we support our regional in-market teams, franchise business partners, and nearly one million team members who serve up our delicious fried chicken around the world. We’re redefining what the future of work looks like. Our 15 business units partner to develop strategies, tools, and best practices for success. KFC Global offers a hybrid work environment — trusting our people to work their best way, whether in the office or at home. No matter your role or function, everyone works with teams from across the globe to drive our shared vision — sharing the joy of our best-tasting fried chicken with the world. No matter how or when you connect with us, KFC will be making the best chicken, hands down, for generations to come. In addition to our growing global footprint, as a subsidiary of Yum! Brands (NYSE: YUM), we also get to collaborate on exciting projects with our sister brands, Taco Bell, Pizza Hut, and The Habit Burger Grill. All you have to do is bring it. Bring your individuality to the table. Bring your passion and grit. We’re all about our people. The Originals. Their ideas, stories, and unique contributions make us who we are. And we want you to be part of it.

Founded in 1952
Plano, Texas, USA
88K employees (982 in marketing)

Traffic Signals

Monthly Visitors
4.6M
Monthly Google Ads Budget
$318.5K
Traffic Source Mix
Search
54.4%
Direct
39%
Referral
4.4%
Social
1.3%
Paid
0.8%

Headcount Trend

Current headcount: ~88.9K

Marketing Team

Marketing Team Size
472 (1% of company)
Median Career Experience
12.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.3M
Last Raise
$2.3M
Series Unknown, 12 years ago

Funding History

  • Jul 2014
    Series Unknown • $2.3M

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