Responsibilities

• Support the annual brand planning process, establishing strategic priorities, commercial objectives, and high-growth KPIs for the emerging Treats & Supplements portfolio.
• Collaborate with Sales, Finance, and Operations to align launch strategies, commercial whitespace mapping, and distribution targets.
• Partner with Brand Activation to create dynamic DCX briefs for eCommerce assets that drive high-velocity trial, brand awareness, and digital conversion.
• Assist in lifecycle management, including SKU rationalization and performance tracking to reduce complexity and protect margin.
• Partner with R&D, Packaging, and Supply Chain to deliver cost-optimized products on time and within budget.
• Support pack architecture and pricing initiatives that drive operational efficiency.
• Ensure alignment with regulatory, tariff, etc. requirements through diligent cross-functional collaboration.
• Partner with Insights to translate data (e.g., Nielsen, Numerator) into actionable recommendations.
• Stay ahead of evolving pet trends, ingredient innovations, and consumer health preferences to identify emerging whitespace opportunities in the alternative rawhide category.
• Support consumer testing and research projects.

Requirements

• Bachelors degree or relevant years of experience
• 5+ years of brand or product management experience (CPG or related industry preferred).
• Proven ability to manage multiple priorities and complex project timelines.
• Strong analytical skills and familiarity with syndicated data (Nielsen, IRI, Numerator).
• Solid financial and business acumen with an understanding of pricing, margin, and SKU management.
• Excellent communication, organization, and cross-functional collaboration skills.
• Proficiency with Microsoft Excel and PowerPoint; experience with project management tools a plus. f
• A passion for pets and curiosity about mature-category brand stewardship.