Own the end-to-end brand and campaign execution, translating strategy into on-brand product messaging, packaging, and GTM initiatives while collaborating across creative, trade, and lifecycle marketing to drive category growth.

• Brand Strategy & Execution: Assist in developing and implementing brand strategies aligned with business objectives
• Support annual brand planning, including positioning and key messaging
• Participate in the generation of sales-driving ideas and concepts to support key categories and best sellers
• Assist with key customer presentations, events, merchandising, gifting, product seeding, customer events.
• Assist in preparing reports and tracking brand performance against goals
• Product innovation: Support concepting and new program developments
• Support with product claims development, as necessary. Including support in claims usage strategy, claims study design and execution (i.e. survey creation)
• Support with product testing and evaluations
• Campaign & Content Development: Collaborate with creative, digital and social teams to develop compelling campaigns
• Manage timelines, briefs, and approvals to ensure high-quality, on-brand execution

• 4+ years of brand marketing experience required
• 1+ year of experience as an Associate Brand Manager required
• High school diploma or GED required
• Proficient in Microsoft Office Suite, including Excel, PowerPoint, and Word
• Basic skills in AI technologies such as Co-Pilot and Canva
• Experience with beauty product development and/or go-to-market

• Bachelor's degree in marketing or directly related field preferred
• Beauty industry experience strongly preferred
• Experience in Project Management technologies such as Workfront
• Experience with Salon brand or Specialty Brand (Scalp Care / Clean Beauty /Male centric)