Responsibilities

• Help develop and execute brand strategies and annual marketing plans
• Take day-to-day responsibility for assigned brands and product lines
• Analyze brand performance, sales, margins, pricing, promotions and competitive activity
• Develop a strong understanding of brand P&Ls and take increasing responsibility for brand financial performance
• Support new product development projects from concept through commercialization
• Participate in consumer positioning, branding, naming and packaging development
• Develop business cases for new products, line extensions and marketing initiatives
• Work with co-manufacturers and suppliers on new products, reformulations and product improvements
• Help develop and execute launch plans for new products and line extensions
• Work cross-functionally with Sales, Product Development, Operations, Finance and outside creative resources

Requirements

• Minimum 2 years of brand management or closely related CPG marketing experience
• Strong analytical and financial skills
• Understanding of brand economics, including sales, gross margin, marketing expenditures and profitability
• Strong project-management and organizational skills
• Ability to work effectively across multiple departments and with outside partners
• Entrepreneurial, hands-on approach with a strong sense of ownership
• Strong written and verbal communication skills

Preferred

• Product development and new-product commercialization experience
• Branding and packaging development experience
• Experience with food, pet food, treats or other consumable products
• Experience working with co-manufacturers
• Experience with imported products or international suppliers
• Experience analyzing or managing a brand P&L