Responsibilities

• Business Analytics & Tracking (40%) • Analyze and identify drivers of the category, competition, and owned product lines and succinctly deliver data-backed recommendations to move the business and unearth growth opportunities
• Utilize, IRI, Retail Link and/or industry or market research reports for ad hoc business analysis
• Own monthly reporting on business (Nielsen/IRI, revenue tracking, profitability tracking, marketing forecasts, marketing budget)
• Brand Strategy (10%) • Participate in annual brand planning, owning annual business review and key deliverables that build and inform the annual and three-year brand plans
• Product Management (25%) • Partner with Consumer Insights team to develop consumer-driven platforms, products and strategies
• Lead cross-functional teams to successfully develop product, packaging, P&L and commercialization plans to launch new products for Ready-to-Drink beverages, and/or Protein Powder platforms
• Dive deep into pricing and promotional strategies and tactics to gain competitive advantages
• Partner with Sales team to develop and deliver highly effective tactics and strategies to spur growth across channels (club, convenience, food/drug/mass, eCommerce)
• Marketing Communications (25%) • Participant in overall media campaign strategic & tactical development
• Manage launch and ongoing execution of campaign tactics & initiatives – collaborating with agency partners, rallying internal teams, and reporting results to business leaders

Requirements

• Bachelor’s Degree required
• 3+ years marketing experience, preferably with a Consumer-Packaged Goods (CPG) company, agency, or management consulting firm, with MBA OR 4+ years of marketing experience, if no MBA

Preferred

• MBA preferred

Benefits

• Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, culture of belonging celebrations, engaging in-office events like bring your kids to work day, 6% 401k match after 1 year, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, and walking meetings.